About this role
Who we’re looking for:
- If hearing RoAS, CVR and CTR gets you excited
- You’re hungry for growth and believe in always iterating to produce better work
- You love analyzing numbers and taking action from your insights
As a Performance Marketing & Growth Manager at Blood, you will be responsible for planning, strategizing, and execution of paid growth campaigns to drive ad performance across Blinkit, Zepto, Instamart, and Amazon, alongside other channels and media networks.
You'll own the connective tissue between "the product is listed" and "the product is found, chosen, and bought," running ad funnels, protecting profitability, and coordinating tightly with sales on CRO and operations on inventory.
You must have hands-on ad buying experience with Quick Commerce. A good eye for effective advertising headlines, promo mechanics and creatives will help immensely. At the same time, you are expected to move fast and be comfortable operating at an analytical, yet tactical, level and be deeply grounded in consumer insights.
Responsibilities
- 30% - Ads & Performance Marketing - Plan, launch, and optimize paid campaigns (sponsored search, banners, keyword bidding) across quick commerce platforms; optimize for RoAS, ACoS, CTR, CVR, and sales velocity; drive top-of-search visibility and category rank
- 25% - Marketplace Strategy - Plan visibility boosts for mega sale events, coordinate new launches with ad acceleration; manage budgets for incremental growth via structured ad funnels in order to achieve sales target & market share.
- 20% - Budget allocation and media planning - Allocate monthly performance budgets across channels and marketplaces; Track daily spends and performance to ensure profitability and goal alignment
- 10% - Cross-Functional Collaboration - Work with the creative team on ad assets; coordinate with the marketplace team on promotions,A/B testing inputs and working on SOV growth.
- 10% - Data & Analytics - Analyze platform dashboards and SKU-level performance; build weekly RoAS and profitability reports; identify hero SKUs and track competitor pricing and promotions
- 5% - SKU & Category Optimization - Improve listing visibility through keyword and search-term strategy; optimize titles, keywords, and creatives; manage pricing against contribution margins
Ideal candidate:
- 3-5+ years running growth marketing / performance marketing for a D2C or e-commerce brand, ideally with quick commerce experience in India
- Hands-on with Blinkit, Zepto, Instamart, and Amazon ad platforms - sponsored search, keyword bidding, category ads
- Track record scaling paid revenue profitably (RoAS/ACoS-driven, not just spend-driven) for a consumer brand
- Startup mindset - comfortable with ambiguity, builds systems from scratch rather than inheriting one
- Data-driven with strong Excel/Sheets skills and comfort across platform ad dashboards
- Good to have : P&L understanding capability