Category Manager

About Eloelo Group Eloelo Group is one of India’s fastest-growing consumer technology companies, building category-defining products at the intersection of content, technology, and culture. The Group’s flagship products, Story TV in micro-drama and Master in micro-learning, have together placed two Eloelo apps in India’s Top 10, reaching over 100 million Indians who consume short-form vertical content every day. Story TV is India’s leading micro-drama platform, with 100M+ users and 5000+ original titles produced in partnership with studios like Balaji Telefilms and Applause Entertainment. Master is India’s #1 micro-learning app, scaling to 5M+ users in 50 days with 1,000+ bite-sized courses across AI, finance, English, and life skills.
Category Manager, Story TV (Genre Growth Owner)
Role: Own the P&L and growth of one or more genre categories. Lead a cross-functional pod across content, marketing, product and data science, and be accountable for category-level growth in trials, mandates, RoAS, usage and retention.
What you’ll do
Strategy and metrics: Set the category plan and targets (spend share, D2 RoAS, trial→mandate, watch time, retention). Run a weekly category review and decide where to scale, fix or cut. Content: Work with content and production on the slate, trope mix and launch planning & cadence. Decide what to greenlight, dub or sunset from performance data. Marketing: Guide show-level Meta UA allocation and creative direction for the category. Balance CAC against RoAS, and bring more shows into profitable spend. Product: Own the category’s discovery and journey (home rails, trial flow, episode gating, paywall) and run experiments on conversion and retention. Data science: Define interventions with DS, such as show-level scoring, trope-based forecasting and personalisation by genre. Turn the results into decisions.
You are
4-7 years in analytics, growth, content or category roles at a consumer subscription, streaming, gaming or e-commerce company. Strong with data: comfortable with SQL and funnel/cohort metrics, and fluent in CAC, ROAS, and LTV. Good taste in storytelling, and able to influence teams towards the outcomes. Experienced in running experiments and communicating clearly with senior leadership.
Success looks like (first 6–12 months): higher category D2 RoAS and more shows scaling profitably, a stronger hit rate on new launches, and a repeatable genre playbook the other categories can use.