Marketing Activation Specialist

Job Family Group:
Marketing Group
Job Description:

Our purpose is to deliver energy to the world, today and tomorrow. For over 100 years, bp has focused on discovering, developing, and producing oil and gas in the nations where we operate. We are one of the few companies globally that can provide governments and customers with an integrated energy offering. Delivering our strategy sustainably is fundamental to achieving our ambition to be a net zero company by 2050 or sooner.

We are a global team at bp, please, help us with submitting an English CV

About the role:

As the Marketing Activation Specialist, you will support the planning, adaptation and execution of marketing initiatives across Portugal, helping deliver impactful customer and brand experiences that support both commercial objectives and brand growth.

Working within a multinational matrix organisation, you will operate at the intersection of brand, customer activation, digital, sponsorship and campaign delivery. You will collaborate closely with local market partners, regional functional teams, the Marketing Hub and agency partners to ensure marketing activities are driven effectively and consistently.

The role combines project management, campaign execution and partner coordination responsibilities, supporting the delivery of integrated marketing activities across multiple channels, including digital, social media, sponsorship activations, CRM and customer-facing experiences.

Success in this role requires the ability to work optimally within a matrix organisation, balancing local market priorities with regional functional leadership while coordinating multiple partners across marketing, commercial, digital and agency teams. The role reports into the Portugal Marketing team and works in close alignment with Iberia functional leadership, ensuring local business needs and regional strategies are effectively connected and delivered.

In this role you will:

- Help deliver impactful customer experiences, sales enablement activities and customer engagement initiatives, ensuring all activities are delivered safely and compliantly.
- Support the execution of sponsorship activations, promotional activities, customer events and strategic partnerships, improving the value of sponsorship assets and engagement opportunities.
- Lead the end-to-end implementation of local marketing activities, coordinating agencies, suppliers and internal partners to ensure delivery against timelines, budgets and agreed objectives.
- Support the planning and execution of integrated marketing campaigns across Portugal, including 360-degree campaigns when required, ensuring alignment with marketing and business priorities.
- Monitor campaign performance and share insights and recommendations with local and regional partners to drive continuous improvement and marketing effectiveness.
- Support the execution of marketing activities across multiple channels, including digital, social media, sponsorships, events and customer-facing activations.
- In close collaboration with the Hub and agency partners, adapt content from global activation toolkits for local campaigns and complete through the optimal channel mix to achieve marketing objectives.
- Work closely with marketing, commercial and business partners to ensure plans and deliverables align with local market priorities and regional marketing strategy.
- Ensure consistency of brand messaging and visual identity across all channels while involved in the achievement of campaign indicators, Hub utilization and content re-use objectives
- Collaborate effectively within a matrix organization, balancing local market requirements with regional functional priorities, while working closely with the Marketing Hub and cross-functional teams
- Ensure effective management and control of the budget, ensuring the maximization of investments, payment to suppliers, correct allocation of costs and overall budget management

What You will need to be successful:

- Demonstrated experience in marketing, customer activation, campaign management, communications, digital marketing or related fields.
- Experience supporting the delivery of multi-channel marketing campaigns.

- Strong project management and organizational skills, with the ability to lead multiple activities simultaneously.

- Experience working with agencies, suppliers and external partners.

- Understanding of digital marketing, social media and customer engagement activities.

- Strong stakeholder management and communication skills.

- Good analytical capabilities with the ability to translate insights into action.

- Customer-focused approach combined with commercial awareness.

- Experience working in a multinational matrix organization and the ability to successfully balance local market priorities with regional functional requirements.

- Fluency in Portuguese and English. Spanish would be an advantage.

Skills & competencies:

- Marketing Project Management
- Customer Experience Delivery
- Sponsorship & Partner Management
- Campaign Management & Activation
- Stakeholder Management & Influence
- Matrix Ways of Working
- Digital & Social Media Marketing
- Content Adaptation & Localization
- Performance Measurement & Insights
- Budget & Resource Management

You will work with:

- Your role is part of the Portugal Marketing team and the wider Iberia marketing organisation, supporting the delivery of local market priorities and regional marketing initiatives.

- You will work closely with the Marketing Hub, Networks of Excellence (NoEs), agencies and external partners to deliver marketing campaigns, customer activations and sponsorship initiatives across Portugal.

- You will collaborate with Brand, Digital, CRM, Loyalty and Commercial teams to ensure marketing activities are aligned with business priorities and customer needs across Portugal and Iberia.

- You will partner with Sales, Operations and other business partners to deliver impactful campaigns, customer experiences and commercial activations.
- You will engage with sponsors, partners, suppliers and agencies to maximise the impact of marketing investments and customer engagement opportunities.

Why join us?

At bp, we support our people to learn and grow in a diverse and ambitious environment. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life.

At bp, we provide the following environment & benefits to you:

- Different bonus opportunities based on performance
- Hybrid working arrangement aligned with team arrangements and business needs
- Opportunity to build up long term career path and develop your skills with wide range of learning options
- Family friendly workplace
- Employees’ wellbeing programs e.g.: Employee Assistance Program, Company Recognition Program
- Possibility to join our social communities and networks

Who we are | Discover bp’s culture and values

Base pay range: €32,000.00  - €45,000.00

We include a base-pay range for this role, actual compensation will be determined based on factors such as skills, experience, qualifications and geographic location, in line with our pay policies and market practices.

Applicable CBA/CLA: ACT - Acordo Colectivo de Trabalho

Travel Requirement:
Up to 10% travel should be expected with this role
Relocation Assistance:
This role is not eligible for relocation
Remote Type:
This position is a hybrid of office/remote working
Skills:
Advocacy, Brand Management, Business Acumen, Channel Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Digital Innovation, Digital Marketing, Generating customer insights, Innovation Management, Listening, market, Offer and product knowledge, Offer Development, Partner relationship management, Sector, Translating strategy into plans
.


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Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please  contact us .

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.