Digital Marketing Analyst

EF Education First / HultMexicoOn-siteFull-timeMid level, 2–5 yearsListed 1 day ago

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About this role

Marketing Analyst | EF Language Abroad

What if your next role actually changed lives, including your own?

At EF Language Abroad, we believe that learning a language abroad is one of the most transformative experiences a person can have. And we need passionate, driven people to help make that happen. That's where you come in.

We're looking for a Marketing Analyst to join our team in Polanco, Mexico . This is your chance to grow your career in a global company, work alongside an energetic and ambitious team, and help shape the way young people discover life changing experiences abroad.

You'll be at the heart of our digital presence: creating content, managing campaigns, and turning data into insights that drive real results. No two days look the same, just creative work, real impact, and a team that's genuinely rooting for you from day one.

Your Main Responsibilities:

Digital Marketing

- Plan, execute, and optimize digital marketing campaigns across social media, email, and other digital channels.
- Manage the brand's social media channels, including content scheduling, posting, and community engagement.
- Monitor campaign performance and translate data into actionable insights and recommendations.

Content Creation

- Develop engaging content for social media, email marketing, blogs, and other digital platforms.
- Support the creation and localization of global marketing materials for the local market.
- Review and ensure all content is aligned with brand guidelines and tone of voice.

Analytics and Reporting

- Track and report on key marketing KPIs, providing regular performance updates to the team.
- Use data to identify trends, opportunities, and areas for improvement.
- Support A/B testing and other optimization initiatives.

Collaboration

- Work closely with the sales team to align marketing efforts with business goals.
- Collaborate with global marketing teams to adapt and localize campaigns.
- Support the planning and execution of events and promotional actions.

Requirements

- Bachelor’s degree in marketing, Business Administration, Communications, or a related field.
- Previous experience in digital marketing or content creation.
- Proficiency in English. Additional languages are a plus.
- Hands on experience with social media management tools, CRM, and analytics platforms.
- Strong eye for design and familiarity with tools like Canva, Adobe, or equivalent.
- Data driven mindset with strong analytical and communication skills.
- Collaborative, proactive, and comfortable working in a fast paced international environment.

Why You Will Love Working with Us

More than just a job, we offer a career, and the benefits grow with you.

From day one, all EF team members enjoy:

- Benefits by local law
- Corporate benefits discounts
- Staff referral bonus (500 USD)
- EF Hello App
- Access to the Mental Health App "Foundation"

As a Marketing Analyst, you also unlock:

- Global Mobile Office
- National KO recognition
- EF Summer Helper Nomination: 1 week as a group helper abroad
- Famtrip Nomination: travel to the USA

As you grow through our career ladder, even more doors open. Depending on your level, you may also unlock:

- Intercontinental Famtrip nominations
- Free language courses and international training nominations
- Hub Office visits with training and networking opportunities
- Leadership development programs and international kickoffs

Benefits vary by career level and are subject to local labor laws and business eligibility criteria.

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