About this role
POSITION SUMMARY
The Sales Associate plays a key role in driving business growth by prospecting, securing new clients, and maintaining strong relationships within Western Canada. Reporting to the Sales and Business Development Manager, this role utilizes a consultative sales approach to understand client needs and provide tailored solutions within industries such as oil and gas, mining, pipeline, construction, and utilities. The ideal candidate thrives in a dynamic environment, is results-driven, and excels at building long-term partnerships while promoting our high-quality truck body solutions.
DUTIES AND RESPONSIBILITIES
- Travel extensively within the assigned territory to prospect, meet clients, and provide product demonstrations.
- Deliver exceptional customer service throughout the sales cycle, fostering trust and loyalty.
- Identify, develop, and sustain customer relationships to drive sales performance and achieve organizational objectives.
- Educate customers on aftermarket services, warranties, and technical support to highlight the long-term value of our products.
- Initiate contact with prospective customers, building long-term partnerships through strategic outreach and relationship management.
- In conjunction with the Sales and Business Development Manager conduct sales forecasting, analyze performance metrics, and align efforts with sales goals.
- Perform market analysis to identify customer needs, pricing strategies, and emerging trends.
- Act as the voice of the customer, providing valuable insights to internal teams to inform product evolution and improve customer satisfaction.
- Support sales and marketing initiatives with strategic input and market feedback.
- Promote standardized product offerings to maximize profitability and operational efficiency.
- Represent the company at trade shows, industry events, and association meetings to promote our products and expand brand presence.
- Close deals with key clients, maintain ongoing relationships, and identify opportunities for growth.
- Collaborate with the product research and development team to ensure customer needs are met with innovative solutions.
- Work closely with the Sales Manager and team to achieve shared goals and deliver consistent results.
REQUIRED QUALIFICATIONS
- Strong industry knowledge and a well-established professional network, with a proven ability to quickly understand and communicate the value of WTB products.
- Demonstrated success in account development and management, with a track record of achieving sales targets.
- Results-oriented, responsive, innovative, and strategic mindset.
- Willingness and flexibility to travel extensively within Western Canada.
- Exceptional interpersonal skills, including relationship-building, negotiation, and communication at all organizational levels.
- Valid drivers license and drivers abstract required.
COMPETENCIES & SKILLS
- Minimum of 7 years of B2B sales experience, preferably in manufacturing or heavy equipment industries.
- Familiarity with manufacturing environments involving heavy equipment, vehicles, or similar industries.
- Strong organizational, time management, and problem-solving skills.
- Proficient in using CRM systems and sales tracking tools to manage accounts and performance.
WORKING CONDITIONS
- Fast-paced environment.
- Multi-temperature environment.
- Safety Sensitive
- Travel
SALARY AND BENEFITS
- Competitive base wage + commission structure
- Benefits after a 3-month probationary period (dental, vision, extended health, life insurance)
- RRSP matching
- Disability insurance