About this role
Position Summary
Responsible for managing day-to-day communications efforts and interacting with internal teams to move projects through the agency. The Communications Manager must have attention to detail, be a strong writer, have the ability to flawlessly execute communications in the earned and owned spaces, and maintain status and relevant calendars to keep all work moving forward.
Responsibilities
- Manage select clients strategic communications needs as outlined by the annual and campaign-specific plans.
- Develop and maintain current statuses.
- Collaborate with the account team(s) on earned media calendars and
social content calendars.
- Develop, coordinate and execute all tactics outlined within the approved PR plan, including but not limited to:
Developing the annual media editorial calendar.
- Establishing and managing media relationships and lists.
- Facilitating media inquiries and interview requests.
- Handling all PR writing (bylines, news releases, blogs, etc.).
- Pitching timely editorial topics, news releases, story ideas, etc. to the target media audience.
- Organizing and staffing promotional events such as media days, trade shows and conferences.
- Analyzing media relations reports from owned channels and other monitoring platforms (Cision, MuckRack, Sprout, CreatorIQ, Brandwatch, Google Analytics, etc.).
- Writing meaningful media relations reports with insights and recommendations from media relations reports and presenting it to clients.
- Supporting report development to bring forward action items to the communications lead for new opportunities or changes.
- Manage social channels as needed, including:
Developing and maintaining a robust influencer strategy - from vetting, to negotiation, through execution.
- Developing and executing organic social media strategy, including editorial calendars, posting, community management and engagement, content development, and analytics.
- Follow industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.
Qualifications
Qualifications
- Bachelors degree in public relations, communications or related field.
- Minimum of three years of public relations or communications experience.
- Experience managing and creating for social and earned.
- Strong attention to detail.
- Exceptional written and verbal communication skills.
- Self-motivated and capable of managing multiple simultaneous projects.
- Knowledge of media monitoring platforms like MuckRack, Brandwatch, Meltwater
and Cision.
- Experience with social media management tools like Sprout Social, Sprinkler, HubSpot, etc. is a plus.