Senior Manager, Channel Strategy

Suntory Beverage & Food LimitedBangkok, BangkokOn-siteFull-timeStaff, 8–12 yearsListed 5 hours ago

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About this role

Who We Are

About your role

What You'll Do

- Support the development and delivery of channel strategies across Modern Trade, Traditional Trade and Eatery.

- Translate consumer, shopper and performance insights into growth priorities, customer-specific propositions and practical execution plans, taking an end-to-end approach from planning through execution and performance tracking.

- Conduct channel, outlet and performance analyses to identify growth opportunities, portfolio gaps and execution priorities.

- Lead Meal Occasion initiatives and pilot programs from concept development through execution and evaluation, with clear recommendations and follow-up actions.

- Support the development of outlet segmentation, portfolio recommendations and Picture of Success grounded in channel operations and field execution realities.

- Support the development and delivery of annual channel/ customer plans, with KPIs such as sales uplift, traffic growth and ROI, alongside feasibility and scalability assessments.

- Collaborate with cross-functional teams and customers to address execution barriers, improve performance and scale successful pilots through clear playbooks and execution guidelines.

What You need to be successful

- Strong analytical skills, with the ability to identify growth opportunities and potential risks

- Good understanding of Modern Trade, Traditional Trade and EAT channel operations

- Experience in consumer and shopper understanding, with the ability to translate insights into commercial actions

- Proven ability to manage initiatives and pilot programs end to end, from planning and stakeholder alignment through execution, evaluation and performance tracking

- Strong cross-functional project and stakeholder management skills

- Strong customer engagement and presentation skills

- Strong commercial and financial acumen

- Advanced proficiency in Microsoft Excel; experience with business intelligence tools such as Power BI is an advantage.

- Good command of written and spoken both Thai & English for business communication

What's in it for you

Our DEI Commitment

At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, disability, neurodiversity, or differing abilities, age, or any other protected characteristic.

Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.