Influencer Manager

NovaKid is a global leader in online English education for children aged 4–12, serving 100000+ students across 50+ countries. We are now looking fo an experienced Influencer Manager.

The Influencer Manager owns end-to-end execution of influencer and celebrity marketing campaigns for one or more regional markets, turning creator partnerships into new-user acquisition. The role sits at the intersection of talent relations, content strategy, budget execution, and cross-functional coordination with performance marketing (PPC) and creative teams.

Celebrity & Creator Partnerships

- Source and identify celebrities and creators fit for the brand and market
- Lead outreach and negotiate contract terms, fees, and deliverables
- Draw up and manage contracts, including renewals and terminations
- Maintain relationships with talent and their representatives (agents, managers) across markets
- Track partnership status from first contact through content delivery and payment

Creator Briefs & Content Strategy

- Write creator briefs: story concepts, key messages, tone, and format requirements per market/celebrity
- Set and enforce editorial rules to keep content on-brand and compliant
- Review content drafts for quality, natural/native-sounding language, and message accuracy before publishing
- Adapt campaign concepts to local market nuances (language, culture, regulatory constraints)
- Coordinate revisions with creators and internal creative resources

Campaign & Budget Management

- Plan campaign timelines and deliverables against acquisition targets
- Prioritize and sequence spend across markets during high-volume periods (e.g. Back to School)
- Coordinate partnership ad activation with the PPC team to keep paid spend flowing
- Track budget allocation and flag risks from delays (e.g. late celebrity deliverables)
- Balance urgent, high-priority regions against steady-state markets

Agency & Vendor Management

- Manage external influencer-sourcing agencies per market (e.g. regional creator agencies)
- Assign and monitor regional coverage across markets to ensure consistent execution
- Evaluate agency performance and reallocate coverage as market needs shift

Administrative Operations

- Prepare and process contracts and invoices for celebrities, creators, and agencies
- Set up and track promo codes tied to campaigns
- Log and monitor PPC-related and other cross-functional tasks (e.g. in Jira)

Reporting & Analytics

- Track sales and CAC (customer acquisition cost) performance by market and period
- Report on campaign metrics such as bookings, trials, and sales predictions
- Summarize period-over-period and year-over-year performance against targets
- Flag and correct data-interpretation issues before they reach leadership
- Prepare weekly/monthly status updates and reports for cross-functional stakeholders

Requirements

What you bring:

- minimum 3 years of influencer marketing experience covering several countries;
- experience with European influencers and agencies is preferable;
- Fluent English;

What we offer:

- Fully remote work.
- A chance to shape the future of AI-driven education.
- A fun, dynamic team that loves building innovative products.
- Unlimited holidays – because we trust you to deliver.