GEO Strategist, Apple Services

Apple Services brings together some of the world’s most popular digital products, from streaming and news to payments, cloud, and more, reaching hundreds of millions of people around the globe. The Services Marketing team drives awareness, engagement, and growth across these product lines, connecting people with experiences that enrich their daily lives.

This role owns the Generative Engine Optimization (GEO) roadmap and program for Apple Services while sustaining and advancing organic search performance across multiple business units. The work spans traditional search engines and the emerging AI-driven discovery landscape, requiring someone who can set strategy, drive execution cross-functionally, and translate shifting search and AI trends into measurable growth.

Day to day, this role involves building and managing the GEO program from roadmap through execution, defining priorities, aligning stakeholders across business lines, and keeping cross-channel efforts moving forward. The work blends strategic planning (where should we show up, and why) with hands-on optimization across AI answer engines, traditional search, and third-party surfaces like Reddit, YouTube, and editorial publications. Close collaboration with content, marketing, and analytics is essential to inform strategy, measure impact, and iterate quickly. Some technical SEO work is involved, including structured data, content formatting for AI ingestion, and site performance considerations.

Minimum Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field.

8+ years of experience in SEO, organic growth, or digital marketing, with a focus on driving measurable traffic and lead generation.

Experience developing and executing organic search strategy across multiple product lines or business units.

Experience with Profound, SEMRush, BrightEdge or similar GEO/SEO intelligence platforms.

Preferred Qualifications

Experience building or scaling a GEO or AI search visibility program (e.g., optimizing for AI Overviews, ChatGPT, Perplexity, or similar AI-driven discovery surfaces).

Experience driving organic growth in a B2C or subscription-based services environment.

Strong analytical ability, including experience pulling and interpreting organic performance data to diagnose trends and size opportunities.

Experience collaborating cross-functionally with content, analytics, and product marketing teams to align organic strategy with business goals.

Familiarity with technical SEO concepts including: crawlability, structured data/schema, Core Web Vitals, and content formatting for AI ingestion.

Understanding of organic presence across third-party surfaces such as Reddit, YouTube, and editorial/review sites.

Track record of navigating competing priorities across multiple stakeholder groups while maintaining program momentum.

Experience with additional tools such as Semrush, Google Search Console, Google Analytics, or Screaming Frog.