Director, Demand Generation & Measurement

American Express Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes. The Marketing Strategy & Content team is responsible for producing and informing compelling, insight-driven marketing that cohesively showcases the holistic value of American Express to business customers. We do this by deepening B2B brand engagement, enabling exceptional marketing, and delivering breakthrough go-to-market strategies.

The Director, Demand Generation & Measurement is responsible for building and advancing an integrated demand generation engine that attracts, engages, and converts audience across channels. This is an important and evolving area of focus, bringing together paid, owned, and earned channels to build a more strategic approach to generating demand and driving measurable business impact.

Specifically, this person will lead strategies to engage users with Amex products and services through targeted media; strengthen Amex visibility and relevance across traditional search and emerging AI-powered discovery; deepen engagement through our native digital content experience, Business Intel; and establish the measurement frameworks and KPIs needed to understand performance.

The Director will have the opportunity to lead work across multiple disciplines, shape emerging capabilities, and define how GCS approaches demand generation for Small Business and Corporate, in collaboration with upper- and lower-funnel teams.

- Significant experience in digital, demand generation, and/or performance marketing, with a strong background in paid media, search, and/or digital experiences.
- Ability to build strong relationships and influence across partners, bringing stakeholders together around a shared strategy and driving complex initiatives forward.
- Critical thinker with the ability to translate data, audience insights, and performance signals into stronger marketing strategies and decisions. Strong storytelling skills with the ability to articulate the incremental value and business impact of programs.
- Passion for innovation and continuous improvement, with curiosity about emerging shifts in media, search, AI-powered discovery, digital experiences, etc —and the ability to translate internal and external insights into actionable strategies.
- Exceptional people leader who can motivate a high-performing team in an agile, evolving environment, connect diverse areas of expertise around a common vision, and actively invest in colleagues’ development and career growth.

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.