Creative Development Producer

Advanced Systems Group, LLC enables creativity through better technology and operations for media creatives and content owners. From acquisition to delivery, on-premises or in the cloud, ASG ensures our clients’ success through tailored solutions. One of North America’s largest Media and Entertainment Technology and Operations suppliers, we provide engineering services, physical and cloud integration, training, support, and managed services. ASG delivers customized operations and services for all phases of media production, including creative and engineering. Founded in 1997, and providing nationwide services, ASG has teams based in North America, South America, and Europe.

Job Summary

This is a full-time, onsite position based in Midtown Manhattan, requiring presence 5 days a week.

The Creative Development Producer develops creative concepts and production plans for branded livestreams, pre-recorded content, commercials, and social content. The role translates brand briefs and campaign objectives into executable creative concepts, develops production budgets and resource plans, and provides options that align creative scope with budget, timeline, and production requirements.

The Creative Development Producer works closely with pre-sales, account teams, Amazon partner teams, production, talent, and art teams to develop creative proposals and support the production development process. The role also supports RFP responses, manages creative development materials, identifies production efficiencies, and contributes to internal playbooks and best practices.

Essential Functions

- Develop original creative concepts for shoppable branded livestreams, pre-recorded content, commercial deliverables, and related content in response to brand briefs and RFPs.

- Translate brand objectives and creative briefs into concepts, formats, stories, and production approaches.

- Develop production budgets and resource plans, including crew, talent, sets, equipment, post-production, and other production requirements.

- Develop multiple concept options at different price points and adjust creative scope based on budget, timeline, and campaign objectives.

- Evaluate creative concepts for production feasibility, resource requirements, and expected production value.

- Manage multiple concurrent creative briefs and development projects across different brands and campaign types.

- Partner with pre-sales, account executives, internal Amazon teams, production, talent, art, and other stakeholders to align creative concepts with campaign requirements.

- Develop creative recommendations using available campaign, audience, performance, and market data.

- Respond to RFPs and support the development of creative proposals and related materials.

- Organize and maintain creative development materials, budgets, production information, and project documentation.

- Identify opportunities to improve creative development processes and production efficiencies.

- Contribute to playbooks, best practice documentation, business reviews, and other internal initiatives.

- Monitor trends in live shopping, digital media, social content, e-commerce, and related entertainment formats and incorporate relevant trends into creative development.

- Perform other related duties and responsibilities as assigned.

Supervisory Responsibilities

This position does not have direct supervisory responsibilities.

Competencies

- Strong creative concept development and storytelling skills.

- Strong understanding of production planning, budgeting, and resource management.

- Ability to translate client and brand objectives into executable creative concepts.

- Ability to evaluate creative ideas against budget, timeline, and production requirements.

- Strong communication and presentation skills.

- Strong project management and organizational skills.

- Ability to manage multiple priorities and deadlines in a fast-paced environment.

- Strong problem-solving and decision-making skills.

- Ability to work effectively with cross-functional teams and multiple stakeholders.

- Ability to work independently and make decisions in an environment with ambiguity.

- Proficiency with Airtable or comparable project management and workflow tools.

Required Education and Experience

- Bachelor’s degree in Communications, Media Production, Film, Advertising, Marketing, or a related field, or equivalent combination of education and experience.

- 4+ years of experience in creative development, branded content, production, advertising, media, or a related field.

- Experience developing creative concepts from a brief through production planning.

- Working knowledge of production budgeting, resource planning, and production requirements.

- Experience managing multiple projects or creative briefs simultaneously.

- Experience presenting or communicating creative concepts to internal or external stakeholders.

Preferred Qualifications and Experience

- Experience with live broadcast, livestream, unscripted, shoppable, e-commerce, or digital content production.

- Experience working in a creative agency, production company, in-house brand studio, network, or similar media environment.

- Experience developing production budgets from the ground up.

- Experience with Amazon Live, FAST, OTT, social commerce, or other digital commerce content.

- Experience using AI tools for creative ideation, concept development, production planning, or workflow efficiencies.

- Experience developing RFP responses, pitches, or client-facing creative proposals.

- Knowledge of current digital, social, linear, live shopping, and pop culture trends.

Position Type and Expected Hours of Work

This is a contract position. The expected schedule is based on business and production needs and may include extended hours to meet project deadlines.

Work Environment

This position primarily works in an office and production environment. The work environment may include moderate noise levels, computers, office equipment, and production-related activities.

Travel

Occasional travel may be required for business meetings, production activities, client engagements, or other business purposes.

Advanced Systems Group LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Compensation

$135K – $165K