Digital Marketing Specialist - Social

Job Description

ABOUT VICTAULIC

Victaulic, headquartered in Easton, Pennsylvania, is the global leader in mechanical pipe joining solutions, delivering advanced technologies and engineering services to address complex piping challenges faced by engineers, site owners and contractors. Since 1919, our innovative solutions have improved construction productivity and reduced risks, ensuring projects are completed safely, on time, and within budget. With over 6,000 employees spanning 50+ locations worldwide, our teams are dedicated to delivering advanced technologies and engineering expertise that address real-world challenges across a wide range of industries.

Our sustainable solutions, made from high quality, graded scrap steel, promote circular construction by making piping systems infinitely reconfigured and minimizing environmental impact. Today, our high-quality products are used in more than 140 countries, supporting some of the world's most critical and prestigious structures.

[This facility is an OSHA VPP Star Site, reflecting our commitment to maintaining the highest standards of workplace safety through cooperative efforts between management and employees.]

An Industry Leader With a Heart as Big as Its Ambition and Innovation

At Victaulic, we're committed to constructing a better world for and with our people.

Let's Build a Better World Together.

Our commitment to our people is built on four pillars:

- We build from within.
- We stand behind our people.
- We foster an environment for constant learning.
- We engineer change for a more stable and sustainable world.

YOUR IMPACT STARTS HERE

We're looking for a Digital Marketing Coordinator – Social to join our Digital Marketing team in [Location]. In this role, you'll support the execution of Victaulic's organic social media presence by managing the day-to-day scheduling, publishing, and content production workflow across social platforms. You'll work closely with designers, videographers, subject matter experts, and the Digital Marketing Lead – Campaign Strategy to keep the social content calendar on track, coordinate asset production, and ensure content is published consistently and correctly. This is an opportunity for a highly organized, detail-oriented professional to own a critical piece of Victaulic's social media operations and grow within our marketing organization.

WHAT YOU'LL BUILD & OWN

Social Media Project Management

- Own and maintain the social media content calendar, tracking deadlines, approvals, and publishing dates across all platforms (LinkedIn, Instagram, Facebook, X)
- Coordinate content requests and timelines with designers, videographers, and subject matter experts to keep production on schedule
- Track content status end to end—from request through review, approval, and publishing—and flag delays or bottlenecks
- Schedule and publish approved content across platforms using social management tools (e.g., Hootsuite)

Content Coordination

- Gather input and assets from subject matter experts and marketing team members to support content production
- Prepare and proof content for publishing in line with brand voice and accessibility standards (writing and copy development remain with the Social Media Specialist/SMEs)
- Organize and maintain a library of approved content assets for reuse and repurposing
- Track content refresh and repurposing needs and flag what requires updating and when (prioritization and strategy remain with the Specialist/Lead)

Community Engagement

- Monitor comments, messages, and brand mentions daily; flag anything outside standard routing to the appropriate team member—this role does not respond directly to community engagement

Performance & Reporting

- Pull performance data from Google Analytics, native platform analytics, and reporting dashboards on a regular cadence
- Compile reporting summaries for the Digital Marketing Lead – Campaign Strategy
- Advise the Content Specialists on content adjustments to optimize performance, based on analytics trends

Cross-Functional Coordination

- Coordinate with the broader marketing team to align social publishing with campaign timelines and product launches
- Communicate status updates on content production and publishing to relevant stakeholders

Process Documentation

- Follow established social media publishing workflows and process documentation, owned by the Digital Marketing Lead – Campaign Strategy
- Contribute updates and flag needed changes when a process isn't working as documented

WHAT YOU BRING

- 2–5 years of experience in social media coordination, digital marketing, or project management
- Working familiarity with social scheduling and analytics tools (e.g., Hootsuite, Meta Business Suite, Google Analytics)
- Experience coordinating with creative partners (design, video) on content production

Core Competencies

- Organization: Manages multiple content workstreams, deadlines, and approvals without dropping details
- Attention to Detail: Catches errors before publishing and maintains consistency across platforms
- Communication: Coordinates clearly with internal partners across design, content, and marketing
- Adaptability: Adjusts priorities as deadlines, campaigns, and platform requirements shift
- Follow-Through: Tracks tasks to completion and proactively flags delays

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MEASURING SUCCESS

- Content calendar adherence and on-time publishing rate
- Accuracy and consistency of published content
- Timeliness of community engagement response routing
- Timely, accurate performance reporting
- Consistency in following documented processes and flagging needed updates

WHAT WE OFFER

Build A Better Career

- Competitive compensation with performance-based incentives
- Career development programs and internal promotion pathways—we build from within
- Tuition reimbursement and continuous learning opportunities

Build A Better Future

- Comprehensive health, dental, and vision coverage
- Retirement savings plans with company match
- Life insurance and disability coverage

Build A Better You

- Paid time off, holidays, and flexible work arrangements where applicable
- Employee Assistance Programs (EAP) and wellness resources
- Inclusive, team-oriented culture where people look out for one another

Build A Better World

Join a company whose products contribute to a safer, more sustainable built environment every day.

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IMMIGRATION SPONSORSHIP

Victaulic does not provide immigration sponsorship (e.g., H-1B, TN, or other work visa sponsorship) for this position. All applicants must be currently authorized to work in the applicable country on a full-time basis without the need for employer-sponsored immigration support now or in the future.

EQUAL EMPLOYMENT OPPORTUNITY

Victaulic is an Equal Employment Opportunity (EOE/M/F/Vets/Disabled) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, gender, color, religion, national origin, age, disability, veteran status, sexual orientation, genetic data, or other legally protected status. (Background checks may be required as part of our pre-employment process).

For non-US postings, replace with the applicable local equal opportunity or anti-discrimination language required by that country/region.

VICTAULIC STAFFING PARTNER COMMUNICATION POLICY

All staffing agencies are strictly forbidden from directly contacting any Victaulic employees, except those within the Human Resources/Talent Acquisition team. All communications, inquiries and candidate submissions must be routed through Victaulic's Human Resources/Talent Acquisition team. Non-compliance with this policy may result in the suspension of partnership, cancellation of the current contract, and/or the imposition of a mandatory probation period before any future business can resume. Additionally, non-compliance may lead to a permanent ban on future business. This policy ensures a streamlined and compliant recruitment process.