Marketing Director

Friedman Real Estate is seeking a highly capable, experienced and hands-on Marketing Director to lead and evolve the company's marketing function across all business lines.

This leader will be responsible for developing and executing a unified marketing strategy that supports business growth, brand awareness, client engagement and business development efforts across brokerage, property management, construction, lending, and other business units. The Marketing Director will provide leadership, management and accountability for the marketing team while serving as both a strategic leader and player-coach.

The ideal candidate brings deep marketing expertise, exceptional leadership skills and the ability to move seamlessly between high-level planning and day-to-day execution. This individual understands how to build strategy, prioritize initiatives, measure results and guide a lean, high-performing team toward meaningful business outcomes. The role requires someone who can effectively leverage modern marketing technologies, data, analytics and AI-driven tools while maintaining a strong focus on creativity, storytelling and business impact.

Key Responsibilities

Leadership, Management & Accountability

- Lead, manage, and hold the marketing team accountable for performance, priorities, execution and results.

- Build a culture of ownership, collaboration, continuous improvement and service to internal stakeholders.

- Establish priorities, allocate resources and ensure the team remains focused on the highest-impact initiatives.

- Partner with company leadership to align marketing efforts with organizational vision, strategic priorities and revenue goals.

Marketing Strategy & Planning

- Develop and execute a comprehensive marketing strategy that supports Friedman and all business units.

- Create annual marketing plans, budgets, campaigns and measurable objectives aligned with company goals.

- Ensure marketing efforts support brand awareness, client acquisition, recruiting, retention and business development objectives.

- Evaluate market trends, competitive dynamics, audience behavior and emerging opportunities to inform strategy.

- Continuously improve marketing effectiveness through data, analytics, testing and optimization.

Brand, Content & Communications

- Ensure consistent brand positioning, messaging and visual standards across all business units and platforms.

- Guide content strategy and oversee the creation of high-quality content that supports thought leadership, sales enablement, recruiting and brand awareness.

- Partner with subject matter experts and business leaders to identify stories, insights, accomplishments and market intelligence that strengthen Friedman's market position.

- Oversee external communications initiatives, including digital content, email marketing, social media and PR.

Digital Marketing & Demand Generation

- Oversee digital marketing strategy across websites, SEO, AI search optimization, paid media, email marketing, marketing automation, social media and related channels.

- Ensure campaigns are designed to generate awareness, engagement, qualified opportunities and measurable business outcomes.

- Develop reporting processes and dashboards that provide meaningful performance insights and actionable recommendations.

- Leverage data and technology to optimize marketing effectiveness and ROI.

Cross-Functional Business Partnership

- Partner closely with revenue-generating teams to support growth initiatives and business development efforts.

- Collaborate with leaders across revenue generating business units, sales and corporate functions to understand business priorities and translate them into effective marketing programs.

- Serve as a trusted advisor to leadership on brand strategy, communications, marketing investments and market positioning.

- Help ensure the marketing function operates as a business partner that creates value across the organization.

Marketing Operations & Execution

- Lead marketing project prioritization, workflow management and resource allocation.

- Ensure projects are delivered with quality, consistency and accountability.

- Establish scalable systems, processes and best practices that improve team effectiveness.

- Leverage AI and emerging technologies to improve efficiency, content development, campaign execution and reporting while maintaining high quality standards.

Qualifications

Required

- Bachelor's degree in Marketing, Business, Communications or related field.

- 10+ years of progressive marketing experience with broad exposure across multiple marketing disciplines.

- 5+ years of leadership experience managing and developing marketing professionals.

- Demonstrated success creating and executing integrated marketing strategies.

- Experience leading brand, content, digital, communications and demand generation initiatives.

- Strong understanding of marketing analytics, measurement, campaign performance and ROI.

- Exceptional communication, project management and organizational skills.

- Proven ability to balance strategic thinking with execution.

Preferred

- Experience in commercial real estate, property management, construction, financial services, professional services or related industries.

- Experience working within a multi-business-unit organization.

- Experience leveraging AI and marketing technology platforms to improve marketing effectiveness.

- Experience operating within an EOS® or accountability-based management environment.

Key Competencies

- Strategic thinking

- Marketing & brand leadership

- Team development & coaching

- Project prioritization & execution

- Data-driven decision making

- Communication & influence

- Creativity & innovation

- Customer & client focus

What Success Looks Like

Within this role, success is measured by:

- A high-performing, accountable marketing team.

- Clear alignment between marketing activities and business objectives.

- Strong, consistent brand representation across all business units.

- Increased awareness, engagement and lead generation across target audiences.

- Meaningful performance metrics and reporting that inform decision-making.

- Effective partnership with business leaders and revenue-generating teams.

- Consistent execution of high-impact marketing initiatives that contribute to company growth.