Manager, Growth | Aprio Legal Marketing

Job Summary

Key Responsibilities:

Relationship Development, Account Based Campaigns & Market Engagement | 35%

- Lead strategic account prospect campaigns to advance client relationships and help attorneys identify opportunities to deepen relationships and grow business.

- Coach and support attorneys in business development, relationship building, networking and follow-up.

- Support attorneys in developing and nurturing external referral relationships.

- Strengthen connections and referral opportunities between Aprio Legal and the broader Aprio firm.

- Serve as an ambassador for Aprio Legal and Aprio in the broader legal, business and professional communities.

- Identify opportunities to build relationships with key associations, business organizations, community leaders, and referral networks.

- Support pitches, proposals, pursuits and other priority growth opportunities.

- Support curated events and programs in alignment with the go-to-market strategy for Aprio Legal

Marketing & Go-to-Market Strategy | 25%

- Develop integrated marketing and go-to-market strategies aligned with Aprio Legal’s growth priorities.

- Translate business priorities into targeted campaigns, events, sponsorships, thought leadership, and other market-facing programs.

- Identify opportunities to differentiate Aprio Legal and increase awareness among priority audiences.

- Partner across Aprio to develop cross-service marketing and client-development opportunities.

- Leverage AI and automation for reporting, tracking and measuring ROI for Aprio Legal marketing and brand investments

Communications, Media Relations & Reputation | 15%

- Serve as the communications partner for Aprio Legal, working closely with Aprio’s in-house Communications team to align legal practice priorities with broader firm communications and reputation strategies.

- Identify timely stories, attorney expertise, thought leadership and market developments that can be brought forward to the Communications team for broader activation.

- Partner with the Communications team to identify opportunities to elevate Aprio Legal, its attorneys and areas of expertise through media relations, thought leadership, executive visibility, and other external channels.

- Support communications around significant Aprio Legal business development, client success stories, announcements and reputation matters in coordination with firmwide Communications.

- Ensure Aprio Legal communications reinforce Aprio’s corporate narrative and brand while clearly articulating the legal practice’s capabilities and differentiation.

Attorney Coaching & Enablement | 15%

- Serve as a trusted marketing and business development advisor to Aprio Legal attorneys.

- Help attorneys turn growth priorities into practical business-development actions.

- Prepare attorneys for important client, prospect, referral and networking opportunities.

- Develop practical tools and resources that make business development easier and more actionable.

Candidate Qualifications:

- 8-10+ years of experience in marketing, business development, client development or communications, ideally within legal or professional services.

- Strong knowledge of legal marketing and business development and how attorneys build and grow client relationships.

Why work for Aprio:
Whether you are just starting out, looking to advance into management or searching for your next leadership role, Aprio offers an opportunity to grow with a future-focused, innovative firm.
 
 
Perks/Benefits we offer for full-time team members:
- Medical, Dental, and Vision Insurance on the first day of employment
- Flexible Spending Account and Dependent Care Account
- 401k with Profit Sharing
- 9+ holidays and discretionary time off structure
- Parental Leave – coverage for both primary and secondary caregivers
- Tuition Assistance Program and CPA support program with cash incentive upon completion
- Discretionary incentive compensation based on firm, group and individual performance
- Incentive compensation related to origination of new client sales
- Top rated wellness program
- Flexible working environment including remote and hybrid options
 
 
What’s in it for you:
- Working with an industry leader: Be part of a high-growth firm that is passionate for what’s next.
- An awesome culture: Thirty-one fundamental behaviors guide our culture every day ensuring we always deliver an exceptional team-member and client experience.  We call it the Aprio Way.  This shared mindset creates lasting relationships between team members and with clients.
- A great team: Work with a high-energy, passionate, caring and ambitious team of professionals in a collaborative culture.
- Entrepreneurship: Have the freedom to innovate and bring your ideas to help us grow to become the CPA firm of choice nationally.
- Growth opportunities: Grow professionally in an environment that fosters continuous learning and advancement.
- Competitive compensation: You will be rewarded with competitive compensation, industry-leading benefits and a flexible work environment to enjoy work/life balance.
 
 
EQUAL OPPORTUNITY EMPLOYER
Aprio is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; pregnancy; sexual orientation; gender identity and/or expression; age; disability; genetic information, citizenship status; military service obligations or any other category protected by applicable federal, state, or local law.
 
Aprio, LLP and Aprio Advisory Group, LLC, operate in an alternative business structure, with Aprio Advisory Group, LLC providing non-attest tax and consulting services, and Aprio, LLP providing CPA firm services.