Performance Marketing Specialist

We are looking for a Performance Marketing Specialist to manage and optimize paid digital advertising campaigns across multiple platforms, with a strong focus on generating high-quality leads, improving conversion rates, managing advertising budgets efficiently, and delivering measurable results.

Responsibilities

- Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
- Manage advertising budgets and allocate spend based on campaign performance.
- Continuously improve CPL, CPA, Conversion Rate, and ROAS.
- Develop audience targeting, segmentation, and retargeting strategies.
- Conduct A/B testing across ads, audiences, creatives, messaging, and landing pages.
- Track the customer journey from Ad → Lead → Qualified Lead → Conversion.
- Analyze campaign data to identify performance issues, growth opportunities, and optimization actions.
- Prepare regular campaign performance reports and provide data-driven recommendations.
- Collaborate with Sales, CRM, Content, and Creative teams to improve lead quality and campaign performance.
- Test new acquisition channels and strategies to identify scalable growth opportunities.

Requirements

- 5+ years of hands-on experience in Performance Marketing, Paid Media, or Digital Acquisition.
- Proven experience managing Google Ads and Meta Ads campaigns.
- Practical experience with LinkedIn Ads.
- Strong understanding of lead generation, conversion optimization, audience targeting, and retargeting.
- Strong analytical skills with the ability to make data-driven decisions.
- Good understanding of CPL, CPA, CAC, ROAS, ROI, and Conversion Rate.
- Experience managing advertising budgets and improving spend efficiency.
- Good knowledge of conversion tracking and campaign measurement.
- Ability to work independently and take ownership of performance.

Preferred

- Experience with TikTok Ads and other paid advertising platforms.
- Experience with GA4, Google Tag Manager, Meta Pixel, and Conversions API.
- Experience in Real Estate, SaaS, Technology, Marketplaces, or other lead-generation businesses.
- Experience managing multiple campaigns, audiences, and acquisition channels simultaneously.
- Experience integrating paid campaigns with CRM systems and lead automation.
- Strong reporting and performance dashboard skills.