About this role
About the Role
We are seeking a dynamic and resourceful Assistant Manager, Marketing to support the Marketing HOD in marketing strategies that drive footfall and boost tenant sales. You will oversee the planning and implementation of mall-specific campaigns, manage the advertising & promotion budget, and collaborate closely with tenants, agencies, and partners. This role offers the opportunity to take ownership of end-to-end marketing initiatives while contributing to the mall’s overall brand and business growth.
How you’ll make an impact
- To support Marketing HOD in marketing and customer service teams for the malls and across the cluster
- To support Marketing HOD with forecast and budget planning
- To support Marketing HOD in leading and guiding the team
- To market atrium and advertising spaces as part of casual leasing to optimise other income
- To plan and execute mall activations across the cluster to support community engagement and community investment in accordance with the group's community investment framework
- Provide support for Inclusion Champions Programme and Service Excellence across the cluster
- To drive mall's footfall and tenants' sales
- To grow social media presence
- To liaise and maintain good relations with tenants, advertising agencies, media, contractors and potential partner and cluster/ core marketing team
- To manage and handle day-to-day operations relating to marketing and support customer service team
- To garner tenants' sponsorship for campaigns
- To prepare monthly marketing reports and proposals when required
- To support Core Marketing by growing and promoting the Frasers Experience (FRx) ecosystem and loyalty adoption
- To uphold the branding of the company & property
- To handle & manage shoppers' and tenants' feedback and improve customer experience
- To undertake any other relevant task as assigned by immediate supervisor/ management
What you’ll bring
- Degree / Diploma in any relevant major (Business Administration, Advertising, Marketing, Digital Marketing, Communication)
- Minimum 5 years relevant working experience in Marketing preferably in a retail mall environment
- Creative and innovative thinking
- Proactive, analytical, resourceful and service-oriented
- Strong interpersonal, negotiation and communication (both verbal & written)
- Strong ability to multitask and deliver in a fast-paced work environment
- Able to work on weekends when necessary for mall events
What you can look forward to
- Driving impactful marketing campaigns and events across two vibrant shopping malls.
- Gaining diverse exposure by managing malls with different shopper profiles, tenant mixes, and marketing strategies.