Content Creator [NYC]

Content Creator

NEW YORK CITY, USA

Hybrid Working - 3 days in the office per week. We operate a Fix + Flex model, with Wednesdays and Thursdays as our two Fix Days, when everyone is in the office, and the third day is Flex across Monday, Tuesday, and Friday.

A benchmarked salary between $100,000 - $110,000 based on your level within our progression framework. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

WHO WE ARE
We are Born Social, a social-first creative agency that brings brand building into the social era. We have a track record of delivering transformation for iconic brands like Guinness, Ford, and Barclays, led by our team of social natives and brand experts, underpinned by technology.

Backed by the strength of a brilliant business that's proudly B-Corp certified, we're consistently recognized as one of the best places to work.

We're part of Croud , a global, full-service digital marketing business. Today, Croud and Born Social bring together distinct creative and performance specialisms. We’re now entering the next stage of our journey: becoming a more integrated business, with shared functions and ways of working, while protecting the specialist expertise that makes each part brilliant.

Excitingly, we have just won our first integrated retainer in the the US with a non-profit movement launched for the country's 250th anniversary in 2026 to reignite genuine community contribution. This work reflects our values as a business, and we're looking for passionate people to bring it to life.

Born Social is on the hunt for a full time content creator to help deliver best in class social-first content. You need to be technically proficient as well as social obsessed, capable of bringing together brand messaging, audience insights, mobile first shooting and viral constructs. Our in-house creators move fast, producing platform-perfect content that’s responsive to social.

WHAT YOU'LL BE DOING

- Pre Production Conception: Collaborating with Creatives, contributing to the planning of shot-lists, ensuring the concepts and shooting techniques are representative of social-first and platform native styles.
- Pre Production Logistics: Collaborating closely with client stakeholders to ensure pre-production actions are completed ahead of attending shoots where appropriate (client permissions/release forms etc.), and advising on specific needs for the shoot based on agreed concepts (specific equipment).
- Shooting: Shooting video content for Instagram Reels, Stories, and TikTok, ensuring the content matches the art direction & concepts from pre production. Comfortable with composition, lighting and use of equipment, and using social-first, platform native shooting techniques (e.g. transitions, POVs, etc.) This may include featuring in content where relevant.
- Editing: Delivering social-first edits, able to ensure all clips sync seamlessly to the relevant audio, that there is a clear narrative to the content and that the final edit is consistent with platform native executions, handing over to the Design team for out of platform builds (motion graphic overlays, etc.)
- Agency Education: Contributing to educating other teams on best practices in-app content, up skilling relevant team members on best practises formats and delivery (e.g. Creative, Social Media Manager teams).
- Collaboration & Communication: Forming strong working relationships across account teams and across departments, providing a high quality experience of working with Content Creators through excellent communication & collaboration.

WHO WE'RE LOOKING FOR

- You've got strong experience creating social-first content, understanding what great looks like across TikTok, Instagram, YouTube and beyond.
- You're confident leading shoots, directing talent, and owning post-production, and you’re comfortable stepping on camera when the work calls for it.
- You have a strong creative point of view, excellent attention to detail, and a genuine curiosity for what’s next in content.
- You're a natural collaborator and mentor who enjoys developing people and pushing creative standards higher.You are immersed in social and popular culture: The "chronically online" friend in the group, regularly keeping up to date with the latest social trends across platforms and in popular culture.
- You enjoy working fast: You enjoy thinking on your feet, moving fast to adapt and react to the latest daily trends. The role is best suited to someone who thrives in an agile and fast-paced environment, with plenty of variety every day.

NO GRIT NO PEARL

No Grit No Pearl is our creative mantra – a single-minded statement of intent that defines how we get to great work and the standard we hold ourselves to. Because we believe the best work isn't formed instantly, they're shaped through commitment, care, and perseverance. Grit isn’t about grind - it’s about staying curious, pushing ideas, and appreciating the process to reach the Pearl - work we’re proud of, created to the highest standard that makes a lasting impact.

VALUES

Our values aim to pinpoint the magic ingredients for us at our best. We look for people who share our values and can add to our culture.

⚡️ See Challenge as Opportunity ... is about our attitude and to be very clear, this is not a value of optimism, nor is it about loving every challenge.

⚡️ Say It Simply ... is how we communicate. Think of the basic rules of communication - honest, clear, confident.

⚡️ Do What You Say ... is the crux of our reputation and longevity. When you join Born Social, our trust is fully given. It is yours to lose.

⚡️ Make Each Other Better ... is about our culture of collaboration and commitment to development. We are only as good as the people around us so we all take responsibility for developing each other, as well as ourselves.

⚡️ Consciously Contribute ...is bigger than all the others. It ensures we grow right. It broadens our focus beyond Born Social and cements our commitment to doing what’s just, not what’s easy or immediately self-serving.

BORN SOCIAL 🤝 CROUD

Born Social is proud to be part of Croud . Together we are a global, full service media, creative and data agency. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

EVERYONE'S WELCOME

We celebrate different ideas, perspectives, and backgrounds here at Born Social. As an equal opportunities employer, we believe in the power of an inclusive and representative team. We welcome applications regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status.

PERKS AND BENEFITS

Every Born Social US employee is eligible for the benefits listed here on the Croud careers site , which include:

- 💎 20 days vacation a year + 12 public holidays
- 💎 Full Paid Medical Insurance (including dental and vision)
- 💎 Annual performance bonus
- 💎 401k matching plan
- 💎 Gym Membership contributions
- 💎 Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
- 💎 Free home office chair and screen
- 💎 Quarterly team offsites / Regular socials
- 💎 Free Citibike membership
- 💎 Recruitment referrals bonus
- 💎 Agile working policy

Standard working hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it will also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, ethnicity, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.