Organic Growth & Content Strategy Manager

About the Role

Airspeed is looking for an Organic Growth & Content Strategy Manager to build and scale how we are discovered, trusted, and chosen across search and AI-powered discovery.

You will own our organic growth strategy across SEO, content, and emerging answer engines, turning customer and market insight into high-quality content that builds authority and drives measurable pipeline. Working closely with Marketing, Product, Engineering, and subject-matter experts, you will shape our editorial strategy, improve our technical foundation, and help define Airspeed’s point of view in the market.

This is a highly strategic and hands-on role for someone who understands both traditional search and the changing ways buyers discover brands through AI-powered search experiences.

What You’ll Do

Lead Organic Growth Strategy

- Own Airspeed’s organic growth strategy across search, content, and AI-powered discovery channels.
- Set clear goals, KPIs, and reporting for organic traffic, high-intent keyword performance, brand visibility, engagement, conversion, pipeline, and revenue contribution.
- Identify high-value organic opportunities through keyword research, audience insights, competitive analysis, search-intent mapping, and content gap analysis.
- Stay ahead of evolving search behavior, search algorithm changes, and emerging AI-search trends.

Build Airspeed’s AI Search and Answer Engine Visibility

- Develop strategies to improve how Airspeed is surfaced, cited, and represented across AI-powered answer engines and generative search experiences.
- Create structured content frameworks, direct-answer content, schema markup, and authoritative entity signals that support discoverability in both traditional and AI-driven search.
- Monitor brand mentions, sentiment, citation frequency, and share of voice across AI-search environments.
- Partner with internal teams to ensure Airspeed’s content and web presence accurately communicate our expertise, positioning, and category leadership.

Own SEO Strategy and Execution

- Lead end-to-end SEO strategy across technical, on-page, and off-page SEO.
- Partner with Product, Engineering, and Web teams to improve site architecture, page speed, technical health, Core Web Vitals, and overall search performance.
- Drive keyword strategy, content optimization, internal linking, and landing-page improvements.
- Lead digital PR, backlink acquisition, and authority-building initiatives to strengthen domain authority and topical relevance.

Lead Content Strategy and Editorial Direction

- Serve as Editor-in-Chief for Airspeed’s thought-leadership and insights content.
- Build and manage an editorial calendar featuring industry insights, original research, expert interviews, data-driven reports, and high-value educational content.
- Establish editorial standards and ensure a clear, consistent, and credible brand voice across content.
- Work closely with internal subject-matter experts, freelance contributors, and cross-functional partners to create content that is useful, differentiated, and commercially impactful.
- Oversee content distribution and repurposing to maximize the reach and value of each piece of content.

What Success Looks Like

In this role, you will help Airspeed:

- Increase organic traffic and rankings for high-intent search terms.
- Improve brand visibility, citations, and share of voice in AI-powered answer engines.
- Build a trusted, high-performing thought-leadership platform that supports brand authority and demand generation.
- Improve website health, technical SEO performance, and conversion from organic channels.
- Generate measurable pipeline and revenue impact through organic search and content.

What You’ll Bring

- 6+ years of experience in SEO, organic growth, digital marketing, or content strategy.
- 2+ years of experience leading organic strategy, editorial strategy, or a high-performing content program.
- Strong experience with technical SEO, on-page SEO, keyword research, content optimization, and link-building strategy.
- A strong understanding of how AI-powered search and answer engines discover, evaluate, cite, and surface content.
- Experience using tools such as Ahrefs, Semrush, Screaming Frog, Google Analytics 4, Google Search Console, and related SEO or analytics platforms.
- Excellent writing, editing, storytelling, and editorial judgment.
- Experience creating content strategies that serve both audience needs and commercial goals.
- Comfort partnering with Product, Engineering, Web, and senior internal stakeholders.
- A highly analytical mindset, with the ability to connect organic performance to engagement, conversion, pipeline, and revenue.
- The ability to operate strategically while remaining comfortable getting hands-on with research, writing, optimization, reporting, and execution.

Nice to Have

- Experience in a high-growth B2B SaaS or technology company.
- Experience building a content program from the ground up.
- Familiarity with structured data, schema markup, knowledge graphs, and entity optimization.
- Experience managing freelance writers, agencies, or cross-functional content contributors.
- Experience supporting digital PR, original research, or data-led content campaigns.