Marketing Manager, Personal Banking, AMH WPB Marketing - HK Business

GCB 5

We are currently seeking a high calibre professional to join our team as a Marketing Manager, Personal Banking, AMH WPB Marketing.

In this role you will:

- Develop and deliver proposition marketing strategy for commercialization, setting clear objectives and plans to deepen relationships and drive growth across Mass Affluent and Mass segments, including both local and non-residential Chinese customers.

- Lead end-to-end portfolio growth campaign planning and execution across channels (targeted communications, owned/digital, social media, etc), ensuring activity is on-brand, insight-led, delivered to schedule, and aligned to business priorities.

- Partner with key internal stakeholders to shape briefs, align dependencies, resolve issues quickly, and ensure consistent delivery across journeys and touchpoints.

- Use customer insights and performance analytics to optimise effectiveness, including refining segmentation, targeting, messaging, creative, channel mix and measurement; convert learnings into repeatable best practice and continuous improvement.

- Monitor market and competitor activity to maintain proposition relevance and competitiveness; identify opportunities/risks and recommend practical actions on messaging, offers, positioning and channel approach.

- Own and manage the marketing budget, ensuring disciplined forecasting and spend control, efficient resource deployment, and demonstrable ROI through robust tracking and post-campaign evaluation.

- Maintain governance, brand and compliance standards, following established marketing processes, policies and approval workflows, and ensuring all communications meet local and cross-border requirements while upholding HSBC brand values.

- Provide operational and administrative support (reporting, coordination, documentation/housekeeping and team support) to keep execution smooth, stakeholders informed, and the team operating efficiently.

To be successful you will need:

- University graduate in business studies or marketing is preferred.

- 5+ years in marketing and brand management, with good understanding of banking products preferred.

- Proficient in direct marketing and advertising process.

- Proven track record delivering measurable growth outcomes (acquisition, engagement, conversion and/or brand metrics), with customer centricity in heart and good commercial sense.

- Strong stakeholder management skills. Excellent communication skills, fluency in Chinese (Cantonese & Mandarin) and English.

- A team player and self-starter who thrives in a fast-paced environment.

- Experience working in a matrixed organisation with multiple stakeholders and competing priorities.

Opening up a world of opportunity

www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.

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