Senior Partner GTM Lead

Summary

The Senior Partner GTM Lead owns the partner-led go-to-market strategy for Proximus Global solutions, with a focus on Digital Identity (Telesign – Protect) and Messaging & Customer Engagement (Route Mobile – Engage). This is a senior role at the intersection of Product, Sales, Marketing, RevOps and regional partnership teams – for someone who has genuinely run an integrated partner-led GTM motion before, end to end. The role leads a Partner Product Marketing Manager from day one, with the opportunity to grow the team as the partner-led motion scales.

The role requires building process and alignment from ambiguity, across a matrixed, multi-entity organization (Telesign, Route Mobile) spanning multiple regions and varying levels of data and process maturity. It is not a partner-marketing coordinator role: the ideal candidate is genuinely comfortable in technical conversations about APIs, integrations and platform architecture, and can translate that complexity into partner-ready value propositions, GTM assets and demand-generation campaigns that resonate with both technical and business buyers.

Essential Functions

Partner‑led go‑to‑market strategy & execution

- Define and execute a partner-centric GTM strategy aligned with product capabilities (spanningAPIs across Digital Identity, Fraud & Risk, Verification and Customer Engagement) and with priority segments and regional market needs
- Define prioritization of G2M activities in collaboration with the VP of Partnerships for the partner portfolio across partner types – Technology/Application Partners, Systems Integrators & Distributors, etc. – using clear, defensible criteria (TAM, addressability, existing client demand, strategic fit)
- Translate technical product capabilities and integration architecture into clear partner value propositions, use cases and joint messaging, in close collaboration with Product and Product Marketing
- Own GTM launch planning and execution for integrated partner offerings, coordinating positioning, joint messaging, sales enablement, campaigns and marketplace readiness with Partnerships, Product, Sales and Marketing. Engage during pre-launch and development to prepare for commercial launch, with partnership and technical delivery ownership remaining with the respective teams.
- Drive post-launch growth through partner-led demand generation, ongoing sales enablement and campaign optimization, working with Partnerships, regional Co-Sell teams and RevOps to measure performance and expand adoption and partner-influenced pipeline.
- Act as the central point of alignment between Product, Marketing, Sales and regional Co-Sell teams on partner-related GTM priorities, including running recurring governance forums (bi-weekly syncs, monthly business reviews)

Regional execution & sales alignment

- Enable global and regional sales teams to be GTM-ready for partner offerings, with clear guidance on partners, APIs, solutions and joint use cases
- Equip sales with messaging, technical understanding and GTM assets they can use confidently in both technical and commercial conversations
- Partner with regional Co-Sell and SDR teams to refine outbound messaging, account mapping and partner-led targeting
- Ensure partner-generated leads are properly attributed, routed and converted

Partner-Led demand generation

- Design and execute partner-led marketing motions across paid media, ABM and partner-led events/sponsorships
- Build technographic and persona-based targeting strategies for partner ecosystems –e.g. targeting by CIAM, Risk, or Customer Engagement platform category
- Own the partner GTM asset suite (one-pagers, technical documentation, pitch decks, demos, marketplace listings, calls-to-action), delivered with the Partner Product Marketing Manager, and close gaps against a defined standard

Partner portal & ecosystem visibility

- Build, own, and continuously evolve the partner portal and partner directory, giving sales and customers clear visibility into who we partner with and for which use cases
- Maintain and evolve account-mapping processes across entities (e.g. via Crossbeam-type tooling) to give sales and marketing full visibility into partner overlaps, opportunities and prospects

Team leadership

- Lead, coach and develop the Partner Product Marketing Manager, setting clear priorities and a split of responsibilities: the Lead owns partner GTM strategy, prioritization and governance, and the Partner Product Marketing Manager owns partner messaging, assets and launch content
- Build the operating rhythm, standards and ways of working for a partner GTM function that can scale
- Build the business case for further investment in the team as partner-influenced pipeline grows, and shape future hiring

Essential Requirements

- 8+ years of experience in Partner/Channel GTM, Partner Marketing, or Technical/Product Marketing in B2B technology – ideally within an API, platform or technical-ecosystem business (e.g. CPaaS, identity & fraud, martech, cybersecurity, or a comparable API-economy space)
- A demonstrated track record of building and scaling a partner-led GTM motion from the ground up – not just operating an existing, mature program
- Genuine fluency with technical concepts: APIs, SDKs and platform integrations; able to hold a credible conversation with partner architects and internal product/engineering teams
- Strong experience managing multiple senior stakeholders across Product, Sales, Marketing, RevOps and regional teams in a matrixed organization, including running governance forums and driving alignment amid ambiguity and competing priorities
- Ability to navigate complex, multi-entity/multi-brand environments with varying levels of process maturity, and to build consistency without waiting for perfect conditions
- Strong communication and executive presence, including comfort presenting financials, forecasts and budget asks to leadership
- Fluent in English; additional languages are a plus

We Are Offering

•A strategic role with high visibility across Proximus Global’s enterprise GTM.
•Exposure to Digital Identity, Fraud & Trust, and Messaging platforms.
•An international, collaborative working environment.
•Competitive compensation and benefits.

About Proximus Global

Proximus Global, combining the strengths of Telesign, BICS, and Route Mobile, is transforming the future of communications and digital identity. Together, our solutions fuel innovation across the world’s largest companies and emerging brands. Our unrivalled global reach empowers businesses to create engaging experiences with built-in fraud protection across the entire customer lifecycle.

Our comprehensive suite of solutions – from our super network for voice, messaging, and data, to 5G and IoT; and from verification and intelligence to CPaaS for personalised omnichannel engagement – enables businesses and communities to thrive. Reaching over 5 billion subscribers, securing more than 180 billion transactions annually, and connecting 1,000+ destinations, we honour our commitment to connect, protect and engage everyone, everywhere.