About this role
- Create digital marketing campaigns.
- Ensure consistency in the brand messaging.
- Work with the sales team to coordinate marketing campaigns.
- Prepare emails and newsletters to send to current customers.
- Launch promotional offers and events to attract new customers.
- Optimize the business website to increase online traffic.
- Follow best practices for social media marketing on different platforms.
- Conduct regular audits for social media and website marketing performance.
- Maintain and monitor online listings across various e-commerce platforms.
- Track marketing metrics and analyze digital data to measure marketing success.
Qualifications
Qualifications & Skills
- Experience: 2–4 years of hands-on digital marketing experience, ideally within a service-based business.
- Technical CMS: Strong working knowledge of WordPress , page builders and basic SEO plugins.
- SEO & Analytics: Proficiency with Google Analytics, Google Search Console, and keyword research software.
- Social Media: Proven track record of growing and managing brand presence on major social networks.
- Communication: Excellent written communication and copywriting skills to explain services clearly.
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
- Excellent writing skills and verbal communication abilities
- Attention to detail and ability to multitask and manage multiple projects
- Strong analytical thinking and problem-solving abilities
- Capable of identifying, attracting, and engaging target audiences
- Up-to-date knowledge of digital marketing trends and developments
- Creative in devising informative, engaging, and motivational digital campaigns
- Proven marketing experience on different digital platforms
- Experience with leading and managing social media marketing campaigns
- Knowledge of email, newsletters, push notifications and display advertising campaigns
- Ability to use SEO, SEM, and marketing databases for promotional purposes
- Understanding of landing pages optimization, user funnels, and A/B testing
- Proficiency in using website analytics tools, ad-serving tools, and marketing software
- Basic programming experience in HTML, CSS, and JavaScript