Head of Sales

Job Title: Head of Sales

Department : Sales

Location : Indore (On-site)

Experience: 6–10+ Years

Company: Robro Systems

Website: www.robrosystems.com

Budget: Competitive (Base + Incentives + Bonus)

About Robro Systems

Robro Systems is a fast-growing innovator in AI-powered automation and machine vision , specializing in web inspection for technical textiles. Our flagship product, the Kiara Web Inspection System (KWIS) , empowers manufacturers with real-time defect detection, reducing waste, improving quality, and enabling data-driven production control. At Robro, we are driven by Vision, Intelligence, and Control .

Role Overview

The Head of Sales will lead all sales and business development efforts at Robro Systems . This person will be responsible for building, managing, and scaling the sales organization, establishing go-to-market strategies, achieving revenue targets, and nurturing relationships with existing and new customers in relevant industrial/manufacturing sectors. This role requires strategic thinking, deep industry understanding, excellent leadership skills, and hands-on execution ability.

Key Responsibilities

- Develop and execute sales strategy aligned with company vision, product roadmap, and target markets (technical textiles, FIBC, roll inspection, etc.).
- Build, lead, mentor, and scale the sales team (inside sales, field sales, business development managers).
- Set and monitor sales targets / KPIs (revenue, new client acquisition, pipeline growth, conversion rates, territory - wise targets).
- Identify, pursue, and close business opportunities domestically (across India) and possibly export markets.
- Foster and maintain relationships with key customers, OEMs, distributors, partners, and industry stakeholders.
- Collaborate with marketing, product, engineering and support teams for feedback to refine product, pricing, positioning, and demo capability.
- Oversee the sales process: lead generation, qualification, proposal, negotiation, contract closure.
- Manage sales forecasting, budgeting, reporting. Provide accurate periodic forecasts to leadership.
- Establish and optimize sales operations: CRM usage, sales tools, process workflows, documentation.
- Stay current on industry trends, competitive landscape, customer requirements, and emerging technologies in machine vision / AI / automation.
- Drive customer feedback loops; ensure that learnings from sales interactions inform product improvements, service enhancements, and overall customer experience.

Requirements

Must-Haves

- Bachelor’s degree in Engineering. MBA or equivalent is a plus.
- 6-10+ years of sales experience, with at least 3-4 years in a leadership / head of sales / senior BD role.
- Proven track record of achieving (and exceeding) revenue targets in B2B, ideally in industrial automation, manufacturing technologies, machine vision, or adjacent fields.
- Excellent negotiation, communication, presentation, and relationship-building skills.
- Strategic thinker, but with strong execution orientation. Ability to get into the weeds when required.
- Experienced in using CRM tools, analyzing sales metrics, sales forecasting, pipeline management.
- Ability to travel as needed (to meet clients, visit plants, lead field teams).

Preferred

- Experience working in a scale-up environment: ability to build processes, hire, define roles, scale teams.

Key Skills

- Sales Leadership & Team Management
- Business Development & Closing Deals
- Strategic Planning & Territory Management
- Technical Acumen (for technical product sales)
- Competitive Intelligence & Market Insights
- Forecasting & Budgeting
- Communication, Negotiation, Presentation Skills
- Customer Relationship Management (CRM) tools proficiency