About this role
Job Overview:
We are seeking a skilled Marketing Manager with a unique blend of experience in marketing and project management. This role is ideal for someone who thrives in a dynamic environment and can navigate the demands of marketing. The candidate will play a pivotal role in planning and executing marketing strategies, managing cross-functional projects, and supporting the marketing and creative teams. This person will report to the Marketing Director, providing daily support and assisting with various marketing initiatives.
Key Responsibilities:
Marketing Management
- Strategy Development: Create, implement, and oversee marketing campaigns that align with company goals and drive engagement, sales, and brand awareness.
- Campaign Management: Manage the end-to-end process of marketing campaigns, from planning and execution to analysis and optimization. Supervising the execution of marketing campaigns across various channels, ensuring consistency with the brand image and targeting the intended audience.
- Social Media: Work with the social media specialist to align campaigns with overall business initiatives.
- Content Creation and Branding: Collaborate with creative teams to develop compelling content and ensure brand consistency across all marketing channels.
- Market Research: Conduct market and competitor research to identify trends, opportunities, and best practices that inform marketing strategies.
- Contributing to product development and new product launches: Collaborating with product development teams, providing insights into market demands, and contributing to the successful launch of new products. Support go to market initiatives.
Project Management
- Project Planning and Execution: Define project scopes, establish timelines, and coordinate with internal teams and external vendors to meet objectives.
- Budget and Resource Management: Monitor project budgets and resource allocations, ensuring projects are completed on time and within budget.
- Cross-functional Collaboration: Work with sales, operations, and product teams to ensure alignment and effective communication throughout project lifecycles.
- Performance Tracking and Reporting: Set KPIs, track performance, and provide regular updates and reports to stakeholders on project progress.
Qualifications
Required Qualifications:
- Bachelors degree in Marketing, Business Administration, or a related field.
- 3+ years of experience in traditional and digital marketing.
- Strong knowledge of marketing tools (CRM, email platforms, etc.), project management software (Microsoft PM, Trello, etc.), paid media and SEO.
- Excellent organizational, analytical, and communication skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Experience managing others.
Preferred Qualifications:
- Experience with e-commerce or retail operations.
- Proficiency in data analysis tools, such as Excel, and basic knowledge of data visualization platforms.
- Bonus: Experience in alcohol or liquor industry.