Sr. Mgr, Field Marketing

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing...

The Senior Manager, Field Marketing develops and executes strategic, localized marketing initiatives designed to drive brand awareness, customer consideration, and store traffic across exclusive retail locations and TotalWireless.com.

In this role, you will lead end-to-end field marketing strategies—including local event activations, sponsorships, co-op program management, and partner enablement. Serving as the primary marketing consultant for regional sales leaders, store owners, and master agent partners, you will play a pivotal role in accelerating local growth. While initially focused on the Total Wireless brand, this role is expected to scale to support additional portfolio brands as field marketing operations expand.

The ideal candidate is a strategic thinker who thrives in a fast-paced environment, excels at cross-functional collaboration, and takes a hands-on approach to executing high-impact regional campaigns.

Field Strategy & Localized Marketing

- Regional Strategy: Develop and execute multi-market, localized marketing strategies that align with corporate goals while tailoring tactics to regional dynamics and demographic insights.
- Traffic & Conversion: Identify and deploy creative "last-mile" marketing tactics to boost brand awareness, foot traffic to exclusive stores, and online conversions.
- Campaign Briefing: Draft detailed briefs outlining objectives, target audiences, messaging, and key deliverables. Collaborate with creative and content teams to ensure regional relevance and brand consistency.

Competitive Intelligence & Market Insights

- Market Pulse: Serve as the "eyes and ears" of the brand in the field—continuously gathering, synthesizing, and reporting on regional competitor activities, localized pricing trends, and rival promotions.
- Agile Response Strategy: Develop and execute rapid-response counter-strategies to protect and grow market share in high-priority territories.

Partner Enablement

- Sales & Agent Partnership: Act as the primary marketing point of contact ("front door to marketing") for regional sales leadership, store owner-operators, and master agents.
- Toolkit & Co-op Management: Maintain and govern the regional field marketing toolkit. Oversee local co-op program guidelines, store spend approvals, and partner compliance.
- Retail Integration: Collaborate with the Retail Experience team to produce customized collateral, signage, and promotional assets tailored to local market preferences.

Events, Activations & Sponsorships

- Event Execution: Plan, lead, and measure market-specific activations, including grand openings, customer appreciation days, and local marketing workshops.
- Sponsorships & Community: Identify and activate strategic local partnerships (e.g., community events, sports teams, local charities) to elevate brand presence within target neighborhoods.
- Experiential Strategy & Agency Oversight: Partner with experiential and staffing agencies to conceptualize and execute high-impact field activations. Co-design activation concepts, lead detailed Run-of-Show (ROS) briefings, and deliver comprehensive training materials to ensure flawless, authentic execution.

Budget Management, Analytics & ROI

- Financial Stewardship: Manage, track, and optimize regional market budgets, event expenditures, and local co-op funds.
- Post-Campaign Post-Mortems: Lead comprehensive post-campaign reporting, blending qualitative feedback from store owners with quantitative POS data to prove campaign ROI and guide future budget allocations.
- KPI Ownership: Define, monitor, and report on regional key performance indicators (KPIs), including cost-per-acquisition (CPA), incremental store traffic lift, and local market share growth.

What we’re looking for...

You’ll need to have:

- Bachelor's degree or four or more years of work experience.
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Project & Budget Management: Strong organizational skills with a demonstrated ability to manage concurrent project pipelines, track local budgets, and calculate campaign ROI.
- Detail-oriented, with the ability to manage multiple projects concurrently from inception through completion within specified timelines.
- Communication Skills: Exceptional written, verbal, and presentation skills; comfortable presenting event proposals and campaign strategies to leadership and external partners.
- Adaptability: High degree of self-motivation and comfort working independently in a high-growth, dynamic setting.
- Travel Requirements: Willingness and ability to travel locally/regionally up to 60%.

Even better if you have one or more of the following:

- Specialized Degree: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Industry Experience: 5+ years of direct experience in field marketing, local marketing, or regional campaign execution—strongly preferred within telecom, wireless, or multi-unit retail.
- Cross-Functional Leadership: Proven track record of successfully managing cross-functional partners, external agencies, and third-party dealer/agent networks.
- Technical Skills: Proficiency in Microsoft Office Suite (Excel, PowerPoint) and familiarity with marketing management platforms or basic graphic design tools.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

## Where you’ll be working
In this mobile role, you'll primarily work from customer or field location(s), with occasional visits to a Verizon location for in-person training and meetings.

## Scheduled Weekly Hours
40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.

The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.