About this role
Reporting to the Director of Loyalty Marketing, this position develops and leads customer lifecycle and Customer Relationship Management (CRM) strategies to drive engagement, retention, and revenue growth across the organization.
Successful completion of a four-year bachelor’s degree in Business Administration, Commerce, Marketing or a related field. Education in analytics, computer science, or information systems is an asset. Certification in CRM platforms, marketing automation, or data analytics is an asset. A minimum of 4 years’ experience in CRM and/or lifecycle marketing, preferably in loyalty marketing. Experience in developing and executing email, push, SMS campaigns. Experience in A/B testing and performance analysis.