Regional Sales Manager - Bay Area, CA

About Us

Treasury Wine Estates (TWE) is one of the world’s largest wine companies, and we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE, we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched and joyful communities.

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s most desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people. Learn more about our people promise and our renowned portfolio of global brands.

About the Role

As a Regional Sales Manager – Bay Area, you will lead sales execution across Northern California (focused on the Bay Area), driving sales, distribution, depletion, and market share growth for a premium wine portfolio. In addition to managing key distributor and customer relationships, you will lead and develop a team of sales professionals, ensuring strong market execution, accountability, and achievement of business objectives.

Responsibilities

- Lead, coach, and develop a team of sales professionals, fostering a high-performance and accountable culture.
- Deliver sales, distribution, depletion, and market share goals throughout Northern California.
- Build strong relationships with distributor leadership, distributor sales teams, and key trade accounts.
- Develop and execute market plans that focus resources on the highest-impact opportunities.
- Drive distributor performance against goals for distribution, pricing, promotional activity, and execution standards.
- Lead market activations, wine dinners, trainings, and customer events that build brand awareness and sales.
- Analyze sales performance, market trends, and competitive activity to identify growth opportunities and recommend action plans.
- You are a proven sales leader who thrives in a fast-paced, relationship-driven environment. You combine strong commercial acumen with a passion for developing people, building distributor partnerships, and delivering measurable business results.
- You have experience leading, coaching, and motivating a field sales team.
- You have 5+ years of sales leadership experience in wine, beverage alcohol, or consumer packaged goods.
- You have a strong understanding of the U.S. three-tier system and distributor management.
- You excel at building credibility and influencing distributor partners, customers, and cross-functional stakeholders.
- You use data and market insights to identify opportunities and drive business growth.
- You are a confident communicator, presenter, and negotiator.
- You are willing and able to travel regularly throughout Northern California.

About You

Why you'll love it here

Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE. We prioritize your growth with access to global career opportunities and structured programs designed to support your health, wellbeing, and career development. Learn more about our benefits and culture here .

Benefits depend on your work category and may include:

- Paid Time Off: Competitive vacation, sick leave, and 12 paid holidays. Plus, a “TWE4ME Day” – a day to spend however you choose!
- Paid Parental & Caregiver Leave: Generous time off for life’s big moments.
- Volunteer Days: Get paid to give back—2 full days each year!
- Flexible Work Options: Find your flex—hybrid and custom schedules available for certain roles.
- Wellbeing First: Medical, dental, vision, free mental health support, and an award-winning wellness program.
- 401(k) with Company Match: 100% vested from day one. Regular Full and Part-Time employees are eligible after 60 days of employment.
- Paid Time Off: Competitive vacation, sick leave, and 12 paid holidays.
- Wine Perks & Discounts: Enjoy exclusive employee pricing on the world’s best wines, plus receive a generous product allowance.
- Recognition & Rewards: Celebrate wins and earn fun rewards.

It takes all varietals

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, or any other legally protected characteristic. If you require assistance or accommodation during the application process, please contact [email protected] , quoting the job title and reference number.

Apply Today

The anticipated base compensation for this position is $120,000 to $144,000 annually. Actual compensation will be determined based on several factors, including but not limited to relevant experience, skills, qualifications, education, geographic location, internal equity, and market considerations. This position may also be eligible for incentive compensation, bonuses, commissions, and/or a comprehensive benefits package, as applicable. The compensation range listed reflects a good faith estimate of the hiring range for this position at the time of posting. Treasury reserves the right to modify compensation ranges, incentive plans, and benefits at any time, subject to applicable law.