Assistant Manager - Sales & Marketing

Overview:

This role plays a key part in enhancing business performance through market research, data analytics, management reporting, AI-enabled process improvement and sales planning support. The role provides actionable insights to management and supports residential property sales strategies, project launches and ongoing business operations.

Responsibilities:

- Conduct property market research covering macroeconomic indicators, policy developments, market performance and transaction trends.

- Maintain market intelligence databases and analyze market, sales, customer and operational data to generate actionable insights and recommendations.

- Prepare market intelligence reports, dashboards, management presentations and ad hoc analyses.

- Translate complex data and research findings into clear business insights to support management decision-making.

- Drive the adoption of AI, automation and digital solutions to enhance research, reporting and operational efficiency.

- Support the formulation and execution of residential sales strategies, project launch plans, sales programmes, pricing support materials and business proposals.

- Coordinate with internal stakeholders to facilitate the smooth execution of sales and marketing initiatives.

- Prepare and update sales-related documentation and materials in accordance with statutory requirements.

Requirements:

- Degree in Business Administration, Economics, Real Estate, Marketing, Statistics, Data Analytics or related disciplines.

- Minimum 5–8 years of relevant experience.

- Strong analytical, quantitative and problem-solving skills, with the ability to translate data into practical business insights.

- Advanced proficiency in Microsoft Excel and PowerPoint.

- Experience with Power BI, Tableau or other data visualization tools would be advantageous.

- Experience with AI tools, workflow automation and data-driven process improvement is highly preferred.

- Relevant experience in property market research, residential sales or project launches would be an advantage.