About this role
Under general supervision; recommends, facilitates, and executes marketing strategies to achieve marketing goals. Responsible for ensuring all aspects of campaign across channels are complete, as listed in below. Position may specialize in specific growth areas such as Insurance, Membership, Travel, Automotive Services, etc.; delivers Five Diamond service during all business transactions.
What you will do:
- Responsible for conception, execution & management of retention marketing strategies. Includes campaign tactics for direct and digital marketing and paid media tactics.
- Works with marketing team and business line management, as needed, to define creative strategy and success metrics. Communicates creative concept and key marketing information to in-house and external creative teams as well as e-business departments.
- Manages and traffics all marketing jobs; ensuring timely and cost-conscious project completion. Measures the effectiveness of marketing strategies. Tracks budget and campaign expenses.
- Builds professional relationships with Senior Management of Club business lines; ensures timely and effective communication regarding all marketing programs. May leads monthly business line meetings and serve as the main liaison with business line.
- Reports on campaign effectiveness and recommends adjustments as needed. Prepares reports and presentations to highlight campaign success and metrics.
- Seeks and provides information to help business lines understand customers, competitive sets, and trends.
Qualifications
What You Will Need
- Bachelor's Degree Marketing or related field or 6-8 years of additional relevant experience required
- 4-6 years Account service or in-house marketing with experience in direct and digital marketing required
- 1-3 years Industry related marketing preferred
- Knowledge of digital marketing, direct mail and print production; as well as event planning and collateral management required
Why AAA Northeast
Career Growth: With ongoing world-class training and proven career paths, you'll have the opportunity to develop expertise and advance your career within AAA Northeast.
Trusted Legacy: With over 120 years of service excellence, we have a long track record of protecting our members as well as our employees and their families.
Future-Focused: With new business offerings and increasing digital presence, we are focused on innovating for the future to sustain our success.
What We Offer
- Award-Winning: Weve been named as a Top Employer for the last 7 years
- Health Coverage: Medical coverage with employer contributions covering up to 93% of the premium cost, plus dental and vision options.
- Retirement: 6% company match on 401(k) retirement plan contribution, with contributions fully vested and made every pay period
- Paid Time off: 3 weeks vacation, 12 holidays, 8 sick days, 48 hours of volunteer time annually
- Additional Perks: Free AAA membership, insurance discounts, travel commission refund, up to $625 in Wellness Incentives, up to $6k in tuition reimbursement, and more!
- Compensation: Competitive base pay, annual bonus opportunities, and for certain roles, additional monthly and/or quarterly incentive compensation. The posted salary range represents the full range grade for this role, with individual pay based on job-related skills, experience, shift, and geographic location.
At AAA Northeast, how we work together matters. We are a highly collaborative organization that values connection, transparency, and trust. Our cameras on approach during virtual meetings reflects our expectation that team members are present, engaged and actively participating, helping to build strong working relationships and a sense of shared accountability, no matter where were located.
We are also proud of our diverse culture, shaped by the talents, experiences, and perspectives of our employees. AAA Northeast is an equal opportunity employer and is committed to fair and equitable practices in recruiting, hiring, and advancement. We do not discriminate based on race, color, creed or religion, national origin, sex, age, sexual orientation, veteran status, gender identity or expression, disability, genetic information, marital status, pregnancy, or membership in any other protected class. We thrive when our team members bring their whole selves to work.