Senior Marketing Executive

Overview

We are hiring an experienced and commercially driven Senior Marketing Executive to join our B2B Education team. This is a high-impact role with primary responsibility for driving acquisition growth, alongside managing a programme of high-profile events and exhibitions.

Reporting to the Marketing Manager, Education, you will lead the development and delivery of integrated marketing campaigns that attract and convert new education customers. Working cross-functionally with Sales and central Marketing teams, you will bring apetito’s Education proposition to life through insight-led campaigns, compelling content and impactful events amd exhibitions.

You’ll be joining a passionate and ambitious Education team that is determined to deliver outstanding marketing and measurable commercial growth.

Our culture is energetic, supportive and collaborative. We work hard, challenge each other positively and celebrate success. There’s a strong sense of ownership and accountability, alongside a genuine one-team mentality across Marketing and Sales. You’ll have the space to bring new ideas forward, test new approaches and take ownership of campaigns from end to end.

If you thrive in a fast-paced environment, enjoy being stretched and want to be part of a team that combines ambition with support and positivity, this is the role for you.

This is a hybrid role, requiring you to work three days a week in our Trowbridge office as well as UK travel for events.

A full UK driving licence is essential.

Who we are

apetito is the UK’s leading food supplier to the health and social care sectors serving more than 1,300 care homes, health care and education settings.

Our meals are expertly crafted by our dieticians and chefs, and then frozen to lock in the goodness.

Wiltshire Farm Foods, our sister company, is the UK’s largest ready meal supplier cooking and delivering over 330 different delicious frozen ready meals across the UK.

Responsibilities

Key Account Acquisition | Strategic & Delivery Ownership

The Senior Marketing Executive is accountable for acquisition performance within the Education division, leading strategy through to execution and optimisation.

- Strategy & Planning: Develop and own the Education acquisition strategy, aligned to the growth opportunity and annual marketing objectives. Translate business goals into termly campaign-level acquisition plans. Prioritise activity across digital, PR, events, direct mail, partnerships, email and telesales to maximise pipeline impact. Define success metrics and monitor performance.

- Integrated Campaign Leadership: Lead the development and delivery of multi-touchpoint acquisition campaigns. Ensure campaigns are insight-led, targeted to key education decision-makers and clearly differentiated. Brief and manage creative, digital, PR and internal stakeholders to deliver campaigns on time and to budget.

- Lead Generation & Funnel Management: Own the end-to-end lead generation and nurture journey, ensuring:

Consistent flow of high-quality leads into the sales pipeline

- Strong alignment with telesales and sales teams

- Work closely with sales to drive first appointments and improve lead-to-win conversion

- Continually optimise campaigns using HubSpot data and campaign insight.

Events & Exhibitions | Strategic & Delivery Ownership

- Strategy & Planning: Develop and own the Education events strategy, aligned to the acquisition targets and annual marketing objectives. Translate strategy into a 12 month sales and marketing programme of events, including regional events and national exhibitions.

- Maximise Event Touchpoints: Lead acquisition focused event touchcpoints, maximising pre-, during- and post-event lead generation and follow-up. Ensure events are fully integrated into wider acquisition campaigns and sales activity, maximising brand awareness opportunities including speaking slots & gated content promotion.

- Event Performance Analysis and Insight: Analyse event performance against agreed objectives, including lead generation, lead quality, pipeline progression, conversion and new customer acquisition. Use performance data and insight to evaluate event ROI, identify opportunities to improve future activity and make recommendations on the ongoing event programme, including where to increase, reduce or reallocate investment.

About you

Essential Skills

- Experience in a Marketing role with responsibility for campaign strategy as well as execution.

- Experience developing and delivering acquisition strategies that drive measurable pipeline growth.

- Experience leading multi-channel, integrated campaigns across digital, events, PR, email and direct marketing.

- Confident analysing campaign data to optimise performance and improve ROI.

- Strong briefing and project management capability, ensuring delivery on time and to quality standards.

- Highly organised, able to manage multiple priorities and deadlines.

- Well versed in Microsoft Office: advanced PowerPoint and Word, intermediate Excel.

- Marketing Degree, CIM qualification or similar.

- Willingness to travel to various customers around the UK and participate in events and exhibitions.

- Full UK driving licence.

Desirable Skills

- B2B marketing experience within the Education Market, Foodservice or Contract Catering.

- Expereince in organsing and managing events

- Excellent communicator with strong presentation skills.

- Familiar with CRM systems (HubSpot) and marketing automation.

- Understanding of the Education catering environment.

- Copywriting capability.

Company Benefits

- Competitive salary – accredited Living Wage employer

- 25 days holiday per year, plus bank holidays

- Option to purchase up to 5 additional days holiday per year

- Discretionary annual bonus scheme

- Pension scheme - employer matched contributions up to 4%

- Life assurance scheme worth at least 1x annual salary

- Subsidised canteen

- Free parking

- Free turkey or voucher at Christmas

- apetito perks scheme including salary sacrifice options and retail discounts

Our Values

As a family-owned business, we take great pride in being a company that makes a real difference and is dedicated to creating outstanding meals to be proud of.

We develop a range of products designed to enhance health and well-being for all our customers.

We are driven by a passion for service and dedicated to feeding some of the UK’s most vulnerable people.

We proudly support British food and farming, focusing on using the best ethical and sustainable produce in alignment with our goal to reach Net Zero by 2040.

Our ethical standards are recognised by the ETI and we are an accredited Living Wage employer.Learn more about apetito’s commitment to a more sustainable future.

We embrace inclusion, empowering individuals from diverse backgrounds.

Our commitment to making a real difference extends to customers, communities, and staff and we're on a mission to build an inclusive workplace where everyone reaches their full potential.