Sr. Field Marketing Manager

CircuitAustin, TexasOn-siteFull-timeStaff, 8–12 yearsListed 2 days ago

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About this role

Key Responsibilities

- Own Circuit's field marketing strategy and events calendar, including industry conferences, trade shows, executive dinners, roundtables, hosted experiences, and partner events

- Build an events strategy around target accounts, priority industries, and pipeline goals, determining where Circuit should participate, sponsor, host, or create its own presence

- Design and execute high-touch executive experiences that bring together the right prospects, customers, partners, and industry leaders

- Partner closely with AEs and the broader GTM team on target account lists, invitations, pre-event outreach, on-site engagement, and post-event follow-up

- Identify and secure high-value opportunities including speaking engagements, sponsorships, strategic partnerships, suites, and co-hosted events

- Build strong relationships with conference organizers, venues, vendors, and industry partners and negotiate contracts, pricing, placement, and sponsorship packages

- Own event logistics from concept through execution, including budgets, vendors, venues, travel, production, collateral, and on-site coordination

- Develop repeatable pre- and post-event plays that turn field activity into meetings, opportunities, and pipeline

- Establish clear measurement and reporting for field marketing, including sourced and influenced pipeline, target-account engagement, meetings, opportunities, and ROI

- Manage the field marketing budget and make disciplined decisions about where to invest, reinvest, and pull back based on results

- Build the foundational processes, vendor network, tools, and operating cadence needed to scale Circuit's field marketing program

- Partner with Marketing, Sales, and leadership to continuously refine our field strategy based on performance, customer feedback, and market opportunities

Experience

- 7+ years of experience in field marketing, event marketing, or a related B2B marketing role, including significant experience supporting enterprise or mid-market sales

- Proven experience owning a field marketing or events calendar end to end, from strategy and budgeting through execution and measurement

- Deep experience creating executive-level events, including dinners, roundtables, hosted experiences, and other high-touch programs

- Track record of securing and negotiating sponsorships, speaking opportunities, partnerships, and premium event experiences

- Strong understanding of how field marketing contributes to pipeline, with experience measuring sourced and influenced revenue rather than relying solely on attendance or engagement metrics

- Experience working closely with Sales on account targeting, outreach, event activation, and follow-up

- Strong vendor, budget, contract, and project management skills

- Comfortable representing the company directly with senior prospects, customers, partners, and industry leaders

- Bonus: Experience marketing to manufacturing, industrial, or other physical-economy industries

- Bonus: Experience with account-based marketing and target-account programs

- Bonus: Experience building a field marketing function as an early or first field marketing hire

Human Skills

- Relationship-driven and comfortable building trust with executives, partners, vendors, and internal teams

- Commercially minded, with a strong instinct for where to invest time and budget to create meaningful business outcomes

- Highly organized and detail-oriented, with the ability to manage multiple events, partners, timelines, and stakeholders simultaneously

- Resourceful and hands-on, willing to move between strategy, negotiation, planning, and on-site execution

- Strong negotiator who knows when to push for better pricing, placement, access, or partnership value

- Excellent communicator with the presence to represent Circuit in front of senior audiences

- Collaborative and highly aligned with Sales, with a shared sense of ownership for pipeline and results

- Curious, adaptable, and comfortable building in a fast-moving, early-stage environment

What We Offer

- High-caliber team of seasoned manufacturing and AI leaders

- Help create a category-defining platform transforming how manufacturers sell, support, and innovate

- Competitive compensation, meaningful equity, and employer-paid benefits

- Flexible PTO and access to the latest AI tools

- A values-driven culture that rewards ownership, curiosity and velocity