About this role
Remote | Full-Time preferred, Fractional considered
✍️ Write words. Drive action. Prove the results.
Our client is a fast-growing growth agency helping managed service providers (MSPs) — the IT companies powering small and mid-sized businesses across the US — win more customers.
Their growth engine combines SEO, AI search visibility, outbound, paid advertising, content, and founder-led marketing . Now they’re looking for a Conversion Copywriter & Content Lead who knows how to turn attention into clicks, conversations, and booked calls .
This isn’t a role for someone who simply enjoys writing.
We’re looking for someone who thinks like a marketer, writes like a copywriter, and measures success like a growth operator.
🎯 What You’ll Own
You’ll create copy across multiple channels, including:
- Cold email sequences — for client campaigns and internal outbound
- Paid ad copy — LinkedIn, Google, Meta, and ChatGPT ads
- Landing pages — from the headline to the CTA and everything in between
- Newsletters & email sequences — content that turns subscribers into leads
- LinkedIn content — writing in two distinct founder voices
- Infographics & carousels — shaping the message, angle, structure, and CTA while AI and designers handle the visuals
You’ll have a lot of creative ownership — but the goal is always the same:
Make people do something.
📊 How We Measure Success
Forget word count.
Forget how “pretty” the copy looks.
We care about:
- Reply rates
- Click-through rates
- Conversion rates
- Leads generated
- Calls booked
If the copy performs, you’re doing your job.
🧠 You’ll Be a Great Fit If...
- You’ve written direct-response copy for B2B, SaaS, tech, or similar businesses
- You can show real results from your copy — not just examples of what you wrote
- You’re comfortable writing in someone else’s voice and can switch between distinct personalities
- You use AI as part of your workflow , but know how to challenge, edit, and improve AI-generated drafts
- You have strong commercial instincts and understand why people click, reply, buy, or book
- English is your native language
- You can overlap with Lisbon time for at least 4 hours per day
- ⭐ Bonus: experience with MSPs, IT services, cybersecurity, or B2B tech
🚫 This Probably Isn’t for You If...
- Your background is mainly long-form SEO or brand storytelling
- Your workflow is basically “prompt → copy → send”
- You rely on a designer to figure out whether your copy actually works
- You care more about sounding clever than getting results