About this role
Quickbooks and Intuit Enterprise Suite (IES) is transforming how mid-market and growing enterprise businesses manage their finances, projects, and operations — all in one connected platform. As we expand industry depth beyond Construction, Manufacturing, Non-profit, and Healthcare, we’re seeking a Staff Product Marketing Manager to define the strategy for Professional Services.
This is a senior, highly strategic, full-stack product marketing role — combining market insight, product influence, packaging strategy, and storytelling leadership. You’ll partner closely with Product, Sales, and Marketing to define how Intuit competes, differentiates, and wins in Professional Services.
Responsibilities
Define the Professional Services Industry Strategy
- Develop frameworks that guide how Intuit builds, packages, and monetizes vertical workflows across QuickBooks Advanced and IES.
- Partner with Finance, Analytics, and Product to model TAM, revenue potential, and attach opportunities across SKUs for Professional Services
Shape Product and Packaging Decisions
- Influence the product roadmap by connecting customer needs to monetization and adoption opportunities within each industry.
- Collaborate with Product to ensure new capabilities are positioned for maximum adoption, revenue, and retention.
Lead Go-to-Market Strategy and Execution
- Own the narrative for how Intuit delivers end-to-end professional service workflows — ensuring clarity and resonance from the website to sales decks.
- Build the GTM blueprint for vertical launches, including naming, messaging, content strategy, enablement, and demand activation.
- Partner with Channel and Sales Enablement to equip sales teams with industry-specific playbooks, proof points, and competitive positioning.
- Lead cross-functional readiness reviews to ensure alignment across product, sales, and marketing teams for each launch.
- Represent Intuit at industry events, customer councils, and analyst briefings as a credible thought leader for mid-market ERP innovation.
Qualifications
- 6-8+ years of experience in product marketing, product strategy, or go-to-market leadership
- Deep understanding of how to translate customer insight into product and packaging decisions.
- Track record of driving multi-vertical go-to-market initiatives that deliver measurable growth.
- Exceptional storytelling and executive communication skills — able to inspire action across all levels of the organization.
- Analytical rigor with comfort in modeling market opportunities, pricing, and financial impact.
- Experience leading without authority — influencing roadmaps, org priorities, and cross-functional outcomes.
- Domain expertise in Professional Services, accounting or ERP software
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits ). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
The expected base pay range for this position is:
San Diego $154,500 - $209,000