About this role
We are looking for a results-driven SEO Specialist to lead and execute SEO strategies that increase organic visibility, qualified traffic, rankings, and conversions across our digital platforms.
The ideal candidate should have strong hands-on experience across Technical SEO, On-Page SEO, Off-Page SEO, Keyword Research, Content SEO, and SEO Analytics , with the ability to identify growth opportunities and turn them into measurable organic results.
Key Responsibilities
- Develop and execute comprehensive SEO strategies aligned with business and marketing objectives.
- Conduct advanced keyword research and identify high-value keywords based on search volume, competition, user intent, and business potential.
- Build keyword maps and content opportunities across different stages of the customer journey.
- Perform comprehensive technical SEO audits and identify issues affecting crawling, indexing, rankings, and website performance.
- Optimize website structure, URLs, metadata, headings, internal linking, schema markup, and on-page content.
- Improve website architecture and internal linking to strengthen topical authority and search visibility.
- Monitor and improve Core Web Vitals, page speed, mobile usability, crawlability, and indexation.
- Develop and execute SEO content strategies in collaboration with content writers and the marketing team.
- Brief content teams with SEO requirements, search intent, target keywords, content structure, and optimization guidelines.
- Analyze competitors, their keyword strategies, backlinks, content gaps, and organic growth opportunities.
- Build and execute effective link-building and digital PR strategies to improve domain authority and rankings.
- Monitor backlinks and identify harmful or low-quality links when necessary.
- Track organic traffic, rankings, conversions, CTR, impressions, and other key SEO KPIs.
- Use SEO and analytics tools to identify performance trends, technical issues, and growth opportunities.
- Conduct regular SEO performance analysis and provide actionable recommendations to the Marketing Manager.
- Continuously test and optimize SEO strategies based on data, algorithm changes, and market trends.
- Stay up to date with Google Search updates, algorithm changes, SEO best practices, and emerging search technologies.
- Work closely with Product, Development, Content, and Marketing teams to ensure SEO is integrated into website and product development.
- Support SEO requirements for new pages, landing pages, website features, and product launches.
- Identify and resolve indexing, duplicate content, canonicalization, redirect, sitemap, robots.txt, and structured-data issues.
- Develop SEO dashboards and regular performance reports to measure organic growth and ROI.
Requirements
Requirements
- 5+ years of hands-on SEO experience with proven results.
- Strong knowledge of Technical SEO, On-Page SEO, Off-Page SEO, and Content SEO .
- Strong understanding of Google Search and search engine ranking factors.
- Advanced experience with Google Search Console and Google Analytics 4 .
- Hands-on experience with SEO tools such as Ahrefs, Semrush, Screaming Frog, or similar .
- Strong understanding of keyword research, search intent, SERP analysis, competitor analysis, and content optimization.
- Good understanding of website architecture, HTML basics, redirects, canonical tags, XML sitemaps, robots.txt, schema markup, and indexing.
- Strong analytical and problem-solving skills.
- Ability to work with large datasets and translate SEO data into clear business actions.
- Strong communication and collaboration skills.
Preferred
- Experience working with SaaS, technology products, digital platforms, marketplaces, or PropTech .
- Experience with large websites or platforms containing multiple categories, locations, products, or service pages.
- Experience with international or multi-market SEO.
- Experience with Arabic SEO and English SEO.
- Experience developing SEO strategies for both B2B and B2C audiences .
- Understanding of local SEO and location-based search.
- Basic understanding of HTML, CSS, JavaScript, and web development concepts.
- Experience with structured data, schema markup, and advanced technical SEO.
- Experience with programmatic SEO and scalable landing-page strategies.
- Experience with AI-assisted search, Google AI Overviews, and emerging search trends is a plus.