Director of TikTok Shop

Who We Are:

Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4 ® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND ® (the #1 post-workout recovery brand in the United States), and Cellucor ® (an award-winning sports nutrition brand created in 2002).

Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.

As a Certified Great Place to Work, Top Workplaces USA honoree, Fortune Best Workplace in Texas, and more – Nutrabolt cares deeply about our people, planet, and the communities we serve. Here, our teammates are united by our mission, and take ownership in creating a healthy workplace environment that promotes strong bodies, clear minds, and a culture of respect and belonging for all.

Who You Are:

What You're Good At:

Director, TikTok Shop

Bloom Nutrition

IG @bloomsupps @marillewellyn

TikTok @bloomnu

Bloomnu.com

About Bloom:

Founded by wellness influencer and entrepreneur Mari Llewellyn, Bloom Nutrition is one of the fastest growing wellness brands in the US. Our mission is to help people bloom into their best selves through nutritious and delicious wellness solutions.

Recognized for our innovation and growth, we're proud recipients of several awards:

 Forbes 30 Under 30 (2023)

 Target Partner of the Year (2023)

 LinkedIn Top Start-Ups (2023 & 2024)

 EY Entrepreneurs of the Year (2024)

 Inc. 5000 Company (2024 & 2025)

 NewBeauty 100 Wellness Awards (2024)

Location : Austin, Texas Monday-Thursday onsite

The Role:

Bloom Nutrition is hiring a TikTok Shop Manager to support and shape how the brand shows up across the U.S. TikTok Shop ecosystem. TikTok Shop is an important marketing engine for Bloom, a space where content, community, creators, and product discovery come together at scale.

In this role, you'll help bring our TikTok Shop strategy to life by coordinating creator community involvement, supporting content and launch plans, managing day-to-day execution, and partnering across teams to keep Bloom consistently top of feed. This is a hands on, collaborative role ideal for someone who understands TikTok culture, loves working with creators, and thrives in a fast moving environment.

You won’t be solely responsible for setting the channel’s strategic direction but you will play a major role in shaping it alongside leadership while driving execution.

Responsibilities

1. Channel Execution & Support

- Assist in executing Bloom’s U.S. TikTok Shop strategy with input from leadership, social, creative, agency partners, and TikTok.
- Maintain an active, visible, and consistent presence on TikTok Shop through content flow, creator involvement, and platform opportunities.
- Support major TikTok moments, beta tests, new features, and seasonal initiatives.

2. Agency Partnership & Performance Assessment

- Serve as the day to day point of contact for our TikTok Shop agency, ensuring smooth workflow, alignment, and consistent communication.
- Review weekly agency performance updates, identifying trends, opportunities, and areas of improvement and share insights internally with cross functional partners.
- Collaborate with the agency to support creator outreach, content needs, platform pushes, and product launch programming.

3. Creator Community Support

- Help cultivate a broad, engaged creator community across paid, affiliate, and organic participation.
- Coordinate sampling and ongoing communication to ensure creators are excited, informed, and equipped to create.
- Monitor creator activity and community health to ensure a strong pipeline of fresh content and participation.

4. Cross-Functional Coordination

- Work closely with Creative, Social, Operations, and Marketing teams to ensure alignment on timing, messaging, inventory, and upcoming initiatives.
- Support listing accuracy, product updates, and launch readiness across the channel.
- Help prepare weekly internal updates, recaps, and planning documents.

5. TikTok & Platform Partner Relationships

- Maintain frequent, clear communication with TikTok category managers and platform partners.
- Gather insights, updates, and platform guidance and cascade this information to internal partners and agency teams.
- Support participation in platform programs, trainings, and high-visibility opportunities.

Experience

- 2–4+ years in influencer/creator marketing.
- Strong understanding of TikTok’s creator landscape, culture, and content trends.
- Experience working with agencies or managing external partners.
- Excellent communication and organizational skills.
- Ability to manage many moving pieces, prioritize, and stay detail oriented.

Preferred

- Experience with TikTok Shop (brand, marketplace, or agency).
- Background in CPG, health, wellness or beauty
- Familiarity with product launches, seeding programs, and basic performance analysis.

Benefits :

- Fun and inclusive work environment with a super collaborative team
- Access to Company Insurance (Health, Dental, Vision)
- Company-wide events
- 401(k) plan that the company matches because your future should bloom as well
- Generous PTO because work-life balance is important
- A brand new company laptop (yes, it’s Apple)
- Access to all the Bloom supplements and swag so you can bloom into your best self!

Bloom is an equal opportunity employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply.

This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. The company reserves the right to modify the duties or assign additional duties as necessary.

What You Contribute:

Why Nutrabolt?

Wellness Benefits

Nutrabolt cares about our teammates’ physical, mental, and financial wellness by providing benefits like: competitive health insurance, life insurance, mental wellness programs, 401K matching, and a Lifestyle Spending Account.

Lifestyle Perks

We offer unlimited vacation paid time off and volunteer time off. You’ll get discounts on C4 Energy, Cellucor, and XTEND products, too!

Family Support

We want you to reach your full potential at work by taking care of all loved ones at home. We provide paid parental leave, in addition to reimbursement for expenses related to childcare, fertility treatments, legal fees, and more through our Lifestyle Spending Account.

Nutrabolt is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Please review our CCPA policy here.

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