Media Buyer : Meta Ads (Lead Gen & Pay Per Call)

vCommission Media is looking for experienced and performance-driven Media Buyers with strong hands-on expertise in Meta Ads .

The ideal candidate should have proven experience in planning, launching, optimizing, and scaling US-focused Lead Generation campaigns through Meta Ads . The role requires a strong understanding of the complete performance marketing funnel — from audience targeting, campaign setup, bidding strategies, and creative testing to lead quality, CPL/CPA management, tracking, optimization, and scaling.

We are hiring one specialist for each of the following verticals:

- Auto
- Debt
- ACA / Medicare
- Finance

Requirements

- Minimum 3+ years of hands-on Media Buying / Performance Marketing experience , with strong expertise in at least one of the required verticals: Auto, Debt, ACA/Medicare, or Finance .
- Proven experience running, optimizing and scaling US Lead Generation / PPC campaigns with a strong understanding of the US market and lead-generation ecosystem.
- Strong hands-on expertise with Meta Ads and TikTok Ads , including campaign setup, optimization, creative testing and scaling.
- Experience with NewsBreak and SmartNews will be highly preferred.
- Strong understanding of campaign structures, audience targeting, bidding strategies, budget allocation, creative testing, landing-page performance and funnel optimization .
- Ability to manage campaigns against key performance metrics including CPL, CPA, conversion rate, lead quality, ROI and ROAS .
- Proven ability to identify winning audiences, creatives, offers, placements and campaign structures , and scale them while maintaining profitability and lead quality.
- Strong analytical and decision-making skills, with the ability to interpret campaign data, identify performance issues and take quick optimization decisions.
- Hands-on understanding of tracking and attribution , including pixels, conversion events, UTMs and campaign performance reporting.
- Experience working closely with creative, landing-page and lead-generation funnels , with the ability to provide actionable recommendations based on campaign performance.
- Candidates must demonstrate deep vertical-specific expertise , rather than only general digital marketing or media buying experience.

Vertical-Specific Expertise

The candidate should have strong hands-on experience in at least one of the following areas:

Home Services: Experience generating and scaling leads for categories such as HVAC, roofing, plumbing, solar, windows, remodeling, pest control or other home-service businesses.

Auto: Experience with automotive lead generation, auto insurance, vehicle-related offers or other performance-driven Auto campaigns targeting the US market.

Debt: Experience running US lead-generation campaigns for debt relief, debt settlement, debt consolidation or related financial offers, with a strong understanding of lead quality and funnel performance.

ACA / Medicare / Finance: Experience running lead-generation campaigns within ACA, Medicare, insurance or relevant financial-services offers, with strong knowledge of audience targeting, lead quality and performance optimization.

Benefits

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- Opportunity to work on and scale high-volume US performance marketing campaigns .
- Take ownership of campaigns within your area of expertise, from launch and testing through optimization and scaling.
- Work across leading paid acquisition platforms and explore emerging traffic sources.
- Opportunity to manage meaningful advertising budgets and make data-driven scaling decisions.
- Work in a performance-focused, fast-paced media buying environment with experienced teams.
- Exposure to multiple US lead-generation verticals and opportunities to broaden performance marketing expertise.
- Strong scope for professional growth as the internal Media Buying function expands.