Influential Key Account Manager - KZN

We are seeking a dynamic and culturally savvy Influential Key Account Manager to join our KZN team. This role focuses on selling and activating our portfolio of Prestige spirits and champagnes to a select group of on-trade customers in KZN, with a primary emphasis on the main market and nightclubs. The successful candidate will play a key role in driving sales and consumer engagement for our ultra-premium cognacs, whiskies, tequilas, and champagnes.

Key Duties and Responsibilities

Sales and growth in market share are increased through targeted sales and marketing activities

Generate sales from existing customers

- Business Plan Management
- Call plan implemented
- Deals and discounts negotiated within agreed parameters
- Customer queries and problems resolved
- Increased sales volumes negotiated within allocated sales area
- New listings and sales targets achieved as per sales plan
- Calls and sales volumes recorded on standard daily working sheets and PDA
- Weekly and monthly sales and ad hoc promotions reports submitted on time according to agreed format on PDA

Implement sales and marketing strategy effectively

- Visibility agreements in key locations to drive brand awareness
- Additional visibility opportunities identified and implemented
- Product availability/ distribution targets implemented
- Merchandising standards are maintained
- Segmentation tool implemented (PDA)

Implement promotions

- Activations arranged according to the activation plan
- Promotional stock, staff and point of sale for promotions are managed effectively
- Activations set up and implemented according to set criteria and on time
- Feedback form on the outcomes of the activations provided to sales management according to agreed deadline

Develop brand equity

- Activation reflect brand appropriate look and feel
- Consumers engaged through luxury events and activations
- Bar staff engaged and trained to promote our Strategic brands
- Relationships with equity accounts developed and maintained

Generate new business

- New business initiated as per targets
- Relationships with re-distributors developed
- Leads followed up and feedback provided to sales managers
- Business opportunities to sell product range identified
- Documentation required for the opening of new accounts collated and followed up
- New equity accounts identified

Productive relationships with internal and external stakeholders maintained

Build relationships with customers and re-distributors

- Increased sales volumes negotiated
- Customer queries and problems resolved effectively
- Pernod Ricard is a preferred supplier
- Business opportunities to sell product range identified

Liaise with Merchandisers

- Merchandising standards are maintained
- Ad hoc merchandising opportunities exploited

Develop collaborative relationship with the PRSA and Re- distributor Call Centres

- Orders are captured correctly and on time
- Out of stock information available to reps
- On hold accounts information available to reps

Liaise with Regional Promotions Manager & Activation Agencies

- Promotions set up and implemented according to set criteria and on time
- Feedback form on the outcomes of the promotion provided to sales management according to agreed deadline
- Management of agency activation standards, to ensure high standards are met and aligned to Brand CI

Build collaborative relationships with bar staff and venue owners

- New trends identified
- Pernod Ricard is the preferred supplier

Key Competencies and Experience

Functional and Technical Competencies:

- Market & Environment, Commercial Strategy, Results Orientation, Negotiation Techniques, Promotion, Merchandising, Evaluation of Commercial Activities, Customer relationship Management, Sales Team Management, strong understanding of selling luxury products and high margin experiences.

Behavioral Competencies:

- Effective Decision Making, Planning and Organizing, Team Work, Communication, Technical Expertise, Presentation Skills, Influencing & Negotiation, Big Picture Thinking, Innovation, Change Management, Making Things Happen, Initiative, culturally savvy, influential.

Qualifications and Experience:

- National Diploma level with commerce, sales and marketing preferable
- Minimum of 2 years sales experience in the liquor industry or within an FMCG environment
- On-Trade Experience
- Valid Driver’s License
- Willing to work weekends and attend all planned ad hoc activations

Job Posting End Date:

Target Hire Date :
2026-11-01

Target End Date :