Manager, Trade Marketing

DKSHThailandOn-siteFull-timeSenior, 5–8 yearsListed 4 hours ago

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About this role

General Responsibilities

- Oversee and manage operating departmental budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable

- Collaborate with the brand management team to develop marketing strategies and activities based on clients' business strategy and objectives to achieve annual sales targets

- Prepare product forecasts and constantly monitor inventory levels to ensure optimal supply

- Manage new product launches, including product launch plans, roll-out timings, sample preparations (where applicable), display standards, etc.

- Monitor and analyze sales trends and recommend marketing activities to achieve sales targets

- Manage market research to assess customer attitudes to the current product range and new product introductions

- Conduct product training to equip sales team with the necessary technical expertise to sell the products

- Establish and maintain ongoing relationships with clients

- Act as the first point of reference for all product related enquiries and work collaboratively with colleagues to address any issues that may arise

Functional Skills and Knowledge

- Demonstrate strong understanding of clients' industry/business/products

- Demonstrate strong client management and communication skills

- Proven project management skills

- Strong analytical background and knowledge of statistical analysis methods

- Demonstrate appreciation and respect for cultural sensitivities especially in cross-country/-cultural interactions

- Demonstrate fluency in English, both written and spoken

- Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)

Education

- Bachelor’s degree in Marketing, Business Administration, or related discipline

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