Home Product Proposition

PT XLSMART Telecom Sejahtera TbkJakarta, JakartaOn-siteFull-timeListed 4 days ago

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About this role

Main Responsibility :

- Drive Home Product Strategy :
Formulate and execute end-to-end strategy for home broadband offerings, continuously refining portfolio performance based on market dynamics, customer insights, and business goals.

- Design Packaging & Pricing Structures :
Build competitive packaging, speed tiers, integrated bundles, and commercial frameworks supported by rigorous financial modeling and business cases.

- Lead Cross-Functional Product Execution : Collaborate directly with Content, Network, and Operations teams to build feasible, scalable propositions and seamlessly integrate high-value content bundles without eroding margins.

- Execute Go-to-Market & Channel Alignment : Establish clear product rules, commercial policies, and positioning guidelines to support Marketing and Channel teams in driving seamless go-to-market rollouts.

- Analyze Performance & Competitor Intelligence : Track key performance metrics (ARPU, acquisition, churn, product mix) and benchmark against major market competitors to identify growth opportunities and optimize existing offerings.