About this role
Job Purpose :
To lead marketing strategy, campaign development, and activation for the XL Postpaid business. The role translates XL brand direction and postpaid commercial priorities into relevant communication and market programs that support acquisition, customer value, and retention.
Main Responnsibilities :
- Develop the postpaid marketing strategy and annual plan aligned with XL brand direction and postpaid business targets.
- Define target-customer priorities, proposition narratives, communication themes, and campaign briefs for postpaid offers.
- Lead postpaid campaign development and integrated activation across relevant channels, partnerships, and customer moments.
- Coordinate with Postpaid Product & GTM, CLM & Touchpoints, Sales, and Channel teams to ensure campaign and launch readiness.
- Ensure consistent postpaid messaging across campaigns, digital touchpoints, partnerships, and sales materials.
- Monitor brand, campaign, acquisition, and marketing-spend performance, then recommend timely improvements
Requirements :
- Bachelor’s degree in Marketing, Communications, Business, or a related field; a master’s degree is preferred.
- Minimum 10 years in brand management, segment marketing, integrated marketing, campaign development, or marketing activation in a consumer industry.
- Brand Management, Integrated Marketing, Digital Marketing, or Campaign Management certification is preferred.