About this role
In this role, you will
- Own and manage traffic acquisition on TikTok, Meta, and Snapchat, from hypothesis testing to scaling
- Scale the Social direction within defined KPIs (Spend/CPA/ROI/ROAS)
- Build and execute a testing roadmap covering creatives, audiences, placements, and bidding strategies to improve performance
- Build A/B test structures and scaling rules and criteria for campaigns, monitoring CPA and ROI on a daily basis
- Work closely with Creative and PMM teams to generate and validate new hypotheses tailored to each channel's needs
- Analyze and optimize campaigns based on data (AppsFlyer, Tableau), identifying growth opportunities and risks
- Collaborate directly with network partners (TikTok, Meta, Snapchat) on testing new features, participating in betas, and handling moderation-related communication
It's all about you
- 3+ years of experience in performance marketing for mobile apps (video streaming/live/social apps is a plus)
- Hands-on experience buying traffic on TikTok Ads, Meta Ads, and Snapchat Ads, from campaign launch to scaling
- Experience managing budgets above $300K per month across Social channels
- Deep understanding of auction mechanics, bidding strategies, optimization events, and the algorithm principles behind TikTok/Meta/Snap
- Solid knowledge of unit economics, cohort analysis, and key performance metrics (CPA, ROAS, LTV, Retention)
- Experience working with MMPs and attribution (AppsFlyer/Adjust), understanding attribution logic
- Experience with BI tools (Tableau, AppsFlyer) for data-driven analysis and decision-making
- Upper-Intermediate (B2) or higher English proficiency
Would be a plus
- Experience with alternative ad networks
- Experience automating campaign launches, testing, and reporting across networks with AI tools
- Understanding of marketing funnels and performance creative testing principles
- Experience with ASO and influencer marketing as additional channels
What we offer
Care and support:
- 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events
- 100% medical insurance coverage
- Sports and equipment reimbursement
- Team building events, corporate gifts, and stylish merch
- Financial and legal support
- Maternity Recovery Support Allowance
- Position retention and support for those who join the Armed Forces of Ukraine
- Participation in social initiatives supporting Ukraine
Comfortable working environment:
- Work from our Kyiv hub or remotely with a flexible schedule
- Modern equipment or depreciation of your own tools
Investment in your future:
- Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
- 70% of our heads and leads have grown into their roles here – so can you!
- Performance-oriented reviews and Individual Development Plans (IDPs)
- Reimbursement for professional courses and English classes
- Corporate library, book club, and knowledge-sharing events
Hiring process
- Intro call
- Technical interview
- Interview with Direct Manager/Head
- Bar-raising
- Reference check
- Offer