Brand Manager, Mainstream Chocolate

About the Role:

We have a current opening for a Brand Manager, Mainstream Chocolate and are actively reviewing applications.

As a Brand Manager, you will drive the growth, equity, and performance of Ferrero's brands by translating global strategies into impactful local initiatives. You will leverage consumer and market insights to develop marketing plans that strengthen brand relevance and deliver sustainable business results. Acting as the steward of the brand, you will lead cross-functional collaboration to ensure excellence in execution across all consumer touchpoints. This role is responsible for managing key marketing projects, optimizing brand investments, and identifying opportunities for growth. By balancing long-term brand building with commercial objectives, you will help shape the success of Ferrero's iconic brands within Puerto Rico market.

Main Responsibilities:

• Develop and Execute Brand Strategies to Drive Growth and Strengthen Market Positioning:
• Contribute to the execution of brand strategies aligned with Ferrero's global vision and local market needs. Analyze market trends, consumer behavior, and competitive activities to identify opportunities that strengthen brand positioning and drive business growth.
• Analyze Consumer, Market, and Business Data to Identify Opportunities and Generate Insights:
• Analyze consumer, market, and business data to evaluate brand performance, measure campaign effectiveness, and identify opportunities for optimization through actionable insights.
• Plan and Deliver Marketing Campaigns, Promotions and Product Launches:
• Plan and execute integrated marketing campaigns, promotions, and product launches in collaboration with agencies and internal stakeholders. Support portfolio development, packaging adaptations, and sales planning to ensure effective market execution.
• A&P Budget Management:
• Manage and optimize the brand's A&P investment and P&L, ensuring efficient allocation of resources, strong financial discipline, and delivery of marketing contribution, profitability, and business growth objective.
• Manage Projects Cross-Functionally:
• Lead marketing projects and product launches from planning to implementation by coordinating cross-functional teams, ensuring timely delivery, adherence to budget, and alignment with business objectives. Prepare presentations and support collaboration across local, regional, and global teams.
• Manage RDP process and prepare products’ specs / catalogues / presentations to support Clients management.
• Propose NPD, test action standards and support KA implementation.
• Data Intelligence:
• Manage SAP, BW, Circana market Data, Nielsen and any other consumer research studies.
In addition to the above, any other task that is assigned by the supervisor or the management of Ferrero Caribe.

About You:

• Bachelor’s Degree
• 4-7 years of experience
• Strong analytical thinking with the ability to transform data into actionable insights
• Excellence in organizational skills with the ability to manage multiple priorities.
• Strong communication and presentation skills
• Proactive, results-oriented mindset with strong problem-solving abilities
• Collaborative skills, with the ability to build strong partnerships across other departments and external agencies
• High level of adaptability and resilience
• Advanced proficiency in marketing performance analysis and business reporting
• Fluent in Spanish and English, both written and spoken

Artificial Intelligence Disclosure
As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.

What We Offer:

Careers with caring built in - discover our benefits here .

The base compensation range for this position is $49,500.00 - $66,000.00. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946 . Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com .

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here .

Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.

Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.