Director of Content

About Shatterproof Shatterproof is a national nonprofit working toward a world where addiction never defines or ends a life. Through evidence-based programs, advocacy, and public education, Shatterproof works to transform systems for tomorrow, support families today, and end stigma forever. Learn more at shatterproof.org.

Who Succeeds at Shatterproof
Shatterproof is in a period of transformative and rapid growth. We are building new systems, reimagining how work gets done, and creating more cross-functional alignment to accelerate our mission.
To thrive here, you should be energized by building, not just maintaining, and excited to bring structure, clarity, and innovation to evolving spaces.
We’re looking for team members who:
- Build systems and processes from the ground up and improve them continuously as we scale.
- Take ownership and act with a builder’s mindset, bringing forward solutions rather than waiting for direction.
- Influence and collaborate across teams, shaping work through strong communication and relationship-building.
- Move quickly, learn fast, and adapt with resilience, especially in a high-growth, high-impact environment.
- Are mission-driven and motivated to leave their mark on an organization working to reverse the addiction crisis.
Position Summary Director of Content leads Shatterproof’s content operations and execution across organic digital and owned platforms. Reporting to the Vice President of Marketing & Communications, this role is responsible for shaping and executing the organization’s editorial and content strategy — translating strategic priorities into clear plans, workflows, timelines and deliverables and ensuring every message, campaign and story reinforces Shatterproof’s mission, brand and values. This leader will oversee content planning, social strategy, writing, and creative production, guiding a multidisciplinary team to deliver cohesive, data-driven narratives that engage audiences, elevate our leaders’ voices, and advance organizational goals. A highly skilled project manager and operator, this person serves as the connective tissue across the Marketing & Communications team – ensuring priorities are clear, work is coordinated, deadlines are met, and campaigns move seamlessly from strategy through execution. Core Responsibilities Content Strategy & Leadership
- Translate organizational and marketing strategy into actionable content plans and lead the implementation of Shatterproof’s integrated content strategy across digital, social, and print channels.
- Lead and mentor a creative team (social, writing, design) to produce high-quality, cohesive, and mission-aligned content.
- Build and manage a comprehensive editorial calendar that integrates campaigns, policy milestones, cultural moments, and brand storytelling.
- Own content production workflows and project management across the content team, establishing clear timelines, roles, dependencies and review process.
- Collaborate with internal teams to ensure content reflects Shatterproof’s strategic priorities and amplifies impact across programs, development, and policy.
- Ensure all content aligns with brand standards, voice, tone, and messaging framework.
- Foster a collaborative, high-performance creative culture that balances storytelling, speed, quality, and accountability.
Social & Digital Content
- Oversee organic social media strategy and execution (through the Senior Social Marketing Strategist), ensuring alignment with campaign and organizational goals.
- Guide content development for Shatterproof’s priority platforms — including LinkedIn, TikTok, Meta properties, and YouTube — driving growth, engagement, and community building.
- Partner with internal stakeholders including the Direct Response Director to align content with email, web, and paid strategies.
- Ensure integrated campaigns are translated into coordinated channel plans, with clear deliverables, owners, timelines, and handoffs across teams.
- Ensure all digital content reflects data-driven insights and best practices for audience engagement and accessibility.

Editorial & Storytelling

- Oversee the production of blogs, reports, newsletters, and web content that clearly communicate Shatterproof’s mission and impact.
- Work closely with the Staff Writer and Multimedia Designer to translate complex information — including data and research — into compelling and accessible narratives.
- Contribute directly to content creation and production as needed, including writing, editing, or managing assets during key campaigns, high-volume periods, or rapid-turnaround moments.
- Manage the editorial review and approval process, ensuring content moves efficiently from brief through development, stakeholder review, final approval, and publication.
- Ensure all website content, statistics, and references are regularly reviewed and updated to reflect the latest evidence-based data.
- Partner with internal subject matter experts to ensure accuracy, relevance, and consistency in all materials.
​​​​​​​ Executive Visibility
- Support the Vice President of Marketing & Communications in executing Shatterproof’s executive visibility efforts, ensuring leadership communications reflect organizational priorities and brand voice.
- Draft and edit LinkedIn posts, blogs, talking points, and other written materials on behalf of the CEO, and senior executives as needed.
- Coordinate content and creative support for executive presentations, speaking engagements, and organizational announcements.
- Manage executive communications workflows and calendars, anticipating upcoming opportunities and ensuring materials are developed, reviewed, and finalized on time.
- Partner cross-functionally to ensure executive messaging is consistent across internal and external channels.
​​​​​​​​​​​​​​​​​​​​​ Measurements & Insights
- Establish and track KPIs for content performance, including engagement, reach, and conversions.
- Produce monthly and quarterly reports summarizing key insights and recommendations for optimization.
- Maintain visibility into team and campaign performance, including deliverable status, deadlines, capacity, and operational risks.
- Continuously refine content strategy based on analytics, testing, and emerging digital trends.
​​​​​​​​​​​​​​​​​​​​​ Qualifications 
- 6–10 years’ experience in content marketing , editorial management, content operations, project/program management or digital storytelling, ideally within a mission-driven or public health organization.
- Exceptional project management and operational skills with demonstrated experience managing complex, cross-functional campaigns involving multiple workstreams, stakeholders and deadlines.
- Proven success leading cross-functional creative teams and managing content production across multiple platforms.
- Demonstrated ability to translate high-level strategy into actionable plans, workflows, briefs, timelines, and deliverables — and drive work through completion.
- Highly organized and proactive, with the ability to anticipate needs, identify gaps or risks early, and keep teams aligned in a fast-moving environment.
- Exceptional writing and editing skills with the ability to translate complex issues, research and data into accessible, emotionally resonant stories.
- Strong understanding of digital and social media best practices, content analytics, and audience engagement strategies.
- Experience managing creative workflows, editorial calendars, and brand standards.
- Demonstrated ability to use content to drive measurable impact — awareness, engagement, and conversion.
- Familiarity with SEO, accessibility, and analytics tools (Google Analytics, Sprout Social, etc.).
- Experience using Asa na (or similar project management and content planning tools) to manage workflows, editorial calendars, and cross-departmental collaboration preferred.
Additional Information
- Ability and authorization to work in the United States required.
- Ability to work Eastern Time Zone hours required.
- Domestic travel may be required based on organizational needs.
- Shatterproof is an equal opportunity employer and is committed to fostering an inclusive workplace.
- Individuals with lived experience of substance use, addiction, or recovery, including family members and loved ones, are encouraged to apply. Sharing your experience is always your choice and is never required to be considered.