Market Strategy & Growth Leader

# Job Description Summary
Job Title: Growth Leader — North America

Role Summary: The North American Growth Leader is a strategic commercial role responsible for driving regional market assessment, segmentation, and long-term product strategy. Serving as the bridge between regional market realities and global product lines, you will define end-to-end solution architecture, craft go-to-market attack plans, and partner with Marketing to drive demand. While you own early-stage prospecting, qualification, and internal solution advocacy, you will collaborate closely with Sales to advance opportunities, ultimately accountable for commercial pipeline growth, target account penetration, and profitable solution margins.

Essential Responsibilities:

Own the market assessment and sizing for North America: develop TAM, SAM, and SOM analyses, identify trends, and ensure consistent methodology across the team.
Define, implement and maintain market segmentation and target account lists: develop segmentation criteria, identify buyer personas, and build standardized target account lists to guide prospecting and acquisition.
Collaborate with Global Product Line on North American market intelligence: feed regional insights, regulatory trends, and competitive findings into global roadmap planning.
Support Long Term Strategy (LTS) planning: provide regional market insights and multi-year evolution perspectives to inform 3-5 year product strategy.
Create the commercial strategy and attack plan: define regional positioning, value proposition, and go-to-market approaches. Own the sales playbook that translates strategy into execution.
Develop and own the overall solution definition end-to-end: build the complete architecture (hardware, software, licensing, TCO) as a master reference for consistent positioning.
Facilitate demand creation and customer engagement: coordinate with Marketing on lead flow, speak at events, and conduct product demos (as a non-technical SME) to articulate solution value.
Own prospecting and opportunity identification: qualify new opportunities using strategic discovery, handing off to Sales once a commercial approach is defined.
Support the progression of qualified opportunities through the sales cycle: provide market and architecture context to Sales during proposals, attending key customer moments without owning execution.
Act as champion for the solution internally: drive awareness across teams, train Sales on positioning at launch, and feed customer learnings back to the business.
Metrics & Accountability:

Market sizing completion and target account list accuracy.
Commercial pipeline growth (count and dollars) from self-sourced prospecting.
Customer pilots and POC placements at high-priority target accounts.
Profitable solution growth and gross margin by segment.

Job Description

Job Description Summary

The Market Growth leader is responsible for developing and executing regional market strategy and commercial attack plan for assigned Grid Automation, Sensing and Diagnostic Solutions. This is a customer-facing, market-driven strategy role that owns the foundation for all downstream sales and commercial activity.

Essential Responsibilities

- Own the market assessment and sizing for North America: develop and drive market size analysis including TAM (Total Addressable Market), SAM (Serviceable Addressable Market), and SOM (Serviceable Obtainable Market). Identify market trends, adoption patterns, regulatory drivers, and competitive positioning. Ensure consistent methodology and credible market perspective across the team.
- Define, implement and maintain market segmentation and target account lists: develop market segmentation criteria, identify high-priority customer types and buyer personas. Build and maintain target account lists in common format across all Growth Leaders to guide prospecting and customer acquisition strategy.
- Collaborate with Global Product Line on North American market intelligence: feed regional market insights, segmentation, regulatory trends, and competitive findings into global roadmap planning to ensure regional market realities inform product decisions.
- Support Long Term Strategy (LTS) planning: provide regional market insights and multi-year market evolution perspective to inform 3-5 year product strategy. Validate regional market assumptions and ensure regional customer needs and competitive positioning are reflected in long-term product direction.
- Create the commercial strategy and attack plan: define regional positioning, value proposition, and customer use cases informed by market assessment and global guidance. Develop go-to-market approach targeting high-priority accounts. Own the sales playbook that translates strategy into sales execution.
- Develop and own the overall solution definition end-to-end: build and articulate the complete solution architecture including hardware components, software capabilities, licensing model, integration points, deployment approach, and total cost of ownership. Maintain as master reference to ensure consistent, commercially viable positioning across all customer and internal conversations.
- Facilitate demand creation and customer engagement: coordinate with Marketing to generate thought leadership and lead flow. Speak at customer events and conduct product demonstrations, articulating market relevance and solution value. You are not expected to be a technical SME, but must be comfortable presenting and demoing to reinforce market positioning.
- Own prospecting and opportunity identification: identify and qualify new customer opportunities using strategic market discovery conversations and pitches grounded in segmentation and market knowledge. Hand off to Sales when a commercial approach is defined; do not manage opportunities end-to-end.
- Support the progression of qualified opportunities through the sales cycle: provide market, competitive, and solution architecture context to Sales as opportunities advance from identification through proposal. Attend key customer moments where GL market expertise and solution knowledge add value. Do not own sales execution or account management.
- Act as champion for the solution internally: drive awareness and education across the Growth Team, Sales, and business lines on market potential, customer needs, solution architecture, and positioning. Provide training to Sales on positioning and solution architecture at launch and when material updates occur. Capture and share market insights and customer learning back to the team.
- Metrics: Accountable for market assessment and sizing completion; target account list development and accuracy; commercial pipeline growth (count and dollars) from prospecting-qualified opportunities; customer pilots and proof-of-concept placement at target accounts; and profitable solution growth and gross margin by segment.

Required Qualifications

- Bachelor's Degree in Power Engineering or other technical field, or equivalent work experience.
- Minimum of 5 years of experience working with Utilities and/or Large Industrial customers on Automation & Control, Reliability, Telecom Infrastructure, or Power & Asset Management topics
- Minimum of 3 years experience in a commercial role (sales, account management, business development, or strategy)
- Minimum of 5 years experience in business planning, market strategy, or commercial analysis

Desired Characteristics

- Entrepreneurial mindset: able to conceptualize, develop, and drive market opportunities and growth initiatives as a business end-to-end; comfortable building and operating initiatives as a business owner, not just a functional resource.
- Ability to lead via influence across cross-functional partners (Marketing, Sales, Product, Commercial Operations, Engineering) where direct authority doesn't exist.
- Proactive self-starter with "doer" mindset, able to drive execution with clear ownership and discipline.
- Ability to synthesize quantitative market data and qualitative customer input into cohesive market strategy and communicate persuasively to customers and leadership.
- Strong financial and analytical skills; comfort building market models, segmentation frameworks, and go-to-market strategies.
- Exceptional prioritization and time management skills; ability to navigate dynamic environments and competing priorities while maintaining execution rigor and moving initiatives forward.
- Comfort presenting to customer audiences and conducting product demonstrations without being a technical SME; ability to distill complex market dynamics and solution architecture into compelling executive briefs.

Additional Information

GE Vernova offers a great work environment, professional development, challenging careers, and competitive compensation. GE Vernova is an  Equal Opportunity Employer . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Vernova will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

Relocation Assistance Provided: No
#LI-Remote - This is a remote position

For candidates applying to a U.S. based position, the pay range for this position is between $128,400.00 and $213,900.00. The Company pays a geographic differential of 110%, 120% or 130% of salary in certain areas. The specific pay offered may be influenced by a variety of factors, including the candidate’s experience, education, and skill set.

Bonus eligibility: discretionary annual bonus.

This posting is expected to remain open for at least seven days after it was posted on October 08, 2026.

Available benefits include medical, dental, vision, and prescription drug coverage; access to Health Coach from GE Vernova, a 24/7 nurse-based resource; and access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services. Retirement benefits include the GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions, as well as access to Fidelity resources and financial planning consultants. Other benefits include tuition assistance, adoption assistance, paid parental leave, disability benefits, life insurance, 12 paid holidays, and permissive time off.

GE Vernova Inc. or its affiliates (collectively or individually, “GE Vernova”) sponsor certain employee benefit plans or programs GE Vernova reserves the right to terminate, amend, suspend, replace, or modify its benefit plans and programs at any time and for any reason, in its sole discretion. No individual has a vested right to any benefit under a GE Vernova welfare benefit plan or program. This document does not create a contract of employment with any individual.