Sales Manager, Digital

Join the team shaping the future of Australia’s game.

This is your chance to do work that has real impact, in an organisation that moves fast, aims high and plays a meaningful role in the lives of millions across the country through football. Every role at the AFL helps progress the game, so more people can love it, connect with it and see what is possible through it.

At Marvel Stadium, that impact extends to one of Australia’s leading sports and entertainment venues. From AFL match days to concerts, international sport, major events, functions and precinct experiences, your work helps bring millions of patrons together and deliver memorable moments in the heart of Melbourne.

The opportunity

In this full-time Melbourne-based role, you will generate new digital advertising revenue across the AFL and AFLW, connecting brands and media agencies with opportunities that bring them closer to Australia’s game.

Reporting to the Senior Digital & Data Sales Lead, you will develop and sell digital solutions, provide digital product expertise to the broader Sales team and help identify new commercial opportunities across Community and Marvel Stadium.

What you’ll own

You will build a strong pipeline of new digital advertising opportunities and turn client objectives into compelling, commercially sound solutions.

You’ll add value through:

- Building and managing a healthy pipeline of qualified digital advertising opportunities

- Prospecting and developing relationships with new brands, advertisers and media agencies

- Converting opportunities through effective discovery, pitching, negotiation and closing

- Creating digital advertising proposals that respond to client objectives and make effective use of AFL and AFLW digital assets

- Delivering ad hoc digital campaigns for brands outside existing commercial partnerships

- Supporting the broader Sales team with digital product expertise, sales materials and proposals

- Working across Sales, Partnerships, Digital, Data, Community and Marvel Stadium to develop new revenue opportunities

- Ensuring sold solutions are clearly scoped, commercially viable and deliverable

- Maintaining accurate sales activity, pipeline and forecasting information in the CRM

- Monitoring advertiser needs, market developments and digital media trends to strengthen the AFL’s digital offering

What you’ll bring

- Demonstrated experience in digital media or advertising sales

- A proven ability to identify, develop and convert new-business opportunities

- Strong capability across prospecting, relationship development, presenting, negotiation and closing

- The ability to understand client objectives and translate them into clear digital advertising solutions

- Sound commercial judgement and the ability to manage multiple opportunities and priorities

- Experience using CRM and sales pipeline tools to manage activity, opportunities and forecasts

- A collaborative approach to working with commercial, digital, data, community and venue-based teams

- Curiosity and capability in using emerging technologies, including AI tools, to support innovation and commercial performance

- A commitment to working with ambition, integrity, fairness and a team-first mindset

Why you’ll love being on our team

At the AFL, you will be part of a values-led team that aims high, backs each other and brings energy, care and integrity to work that matters. This is a place where people play to win, play as one team and play with passion, while always staying grounded in fairness, inclusion and respect. We work hard, support each other and create the conditions for our people to grow, perform and thrive.

What you can look forward to:

- Play The Day Your Way, our flexible approach to working life, built to support you on game day and every day

- My Development, with coaching, mentoring, on-the-job learning and formal development to help you keep building your game

- Play Well, our health and wellbeing programme designed to support a healthy body, healthy mind and healthy workplace

- My Benefits, giving you access to a range of partner offers and discounts through our AFL Corporate Partners

- AFL Silver Memberships for permanent team members, so you can enjoy the action at Marvel Stadium and the MCG with family and friends

- 6 months paid primary parental leave with no qualification period for permanent team members

Everyone has a place here

Our game brings people together, and we want our workplace to do the same.

We are committed to building a culture of belonging and an environment where people feel respected, included and able to thrive, and where diversity of background, experience and perspective makes us stronger.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

Whether you’re a footy fan or new to our game, we welcome everyone to apply. We know great candidates don’t always tick every box. If this role excites you, we encourage you to apply, even if your experience doesn’t perfectly match the job description.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/Vulnerable People check and a satisfactory criminal history record check.

Ready to play your part?

Applications close 30 October 2026.