Senior Product Marketing Manager - Home Trade Hub Australia

- Melbourne CBD Location

- Permanent Full Time | Hybrid Working

- Competitive Salary | Attractive Employee Benefits

About the Opportunity

At RACV, we're building the next chapter of member value by expanding beyond mobility into the home. Through Home Trade Hub Australia (HTHA), we're bringing together high-growth services across Emergency Home Assist, electrification, EV charging, EV batteries, solar, inspections and general trades, helping members manage, improve and future-proof their homes with the trust and confidence they expect from RACV.

As our Senior Product Marketing Manager, you'll lead marketing for a fast-moving and commercially critical portfolio where demand, trade capacity and local market conditions can change quickly. This is not a one-size-fits-all marketing playbook. You'll need to manage a pipeline of job leads in line with service locations and delivery capability, pivot quickly as opportunities emerge, and compete in categories where smaller, more agile competitors move fast. You'll also play a key role in unlocking greater cross-sell value from RACV's 2.3M existing members, working closely with the Growth and 1:1 Marketing teams to identify, target and convert the right member audiences. Working closely with Product, Operations, Sales, Digital and Brand teams, you'll combine sharp commercial judgement with hands-on execution to drive demand, conversion and sustainable growth across Home Trade Hub Australia.

Key Responsibilities

Drive Product Growth and Market Positioning

- Lead product marketing strategy across Emergency Home Assist, electrification, EV batteries, EV chargers, solar, inspections and general trades.

- Define compelling value propositions, positioning and customer messaging that differentiate RACV in market.

- Identify growth opportunities through customer insights, market trends and competitive analysis.

- Partner with Product teams to support proposition development, product launches and portfolio growth initiatives.

Lead Demand Generation and Commercial Performance

- Develop and execute marketing plans that increase demand, quote starts, completed quotes, booked jobs and customer conversion.

- Manage and optimise the marketing pipeline across multiple products and service categories.

- Apply data-driven insights to improve acquisition, engagement and commercial performance.

- Partner with Growth and 1:1 Marketing teams to increase cross-sell and conversion opportunities across RACV's 2.3M existing member base.

Deliver High-Impact Campaigns

- Lead integrated campaigns from strategy and briefing through to execution, reporting and optimisation.

- Develop compelling customer propositions and campaign messaging across multiple channels.

- Coordinate channel activity across paid, owned and earned media, including digital, search, social, email, content, web and app channels.

- Balance brand-building activity with lead generation and conversion objectives.

Build Strong Cross-Functional Partnerships

- Act as a trusted partner to Product, Operations and Sales teams.

- Influence stakeholders through clear recommendations, commercial thinking and data-led decision making.

- Lead effective briefing, planning and prioritisation processes across multiple stakeholders.

Champion Continuous Improvement

- Track campaign and product performance against key commercial measures.

- Translate insights into actionable recommendations and future growth opportunities.

- Lead post-campaign reviews and apply learnings to future initiatives.

- Develop clear performance reporting for senior leadership stakeholders.

About You

You’re a strategic and commercially minded product marketer who delivers results through effective go-to-market execution.

You'll bring

- 7+ years' experience in product marketing, integrated marketing, go-to-market strategy or campaign leadership.

- Proven success delivering measurable commercial outcomes across products, services or portfolios.

- Strong experience developing positioning, value propositions and growth strategies.

- Excellent campaign management capability across digital, search, social, email, content and customer channels.

- Strong commercial acumen with the ability to connect marketing performance to revenue, conversion and customer growth.

- Experience using customer, channel and performance data to inform decision making.

- Outstanding stakeholder management, communication and influencing skills.

- Tertiary qualifications in Marketing, Business, Commerce, Communications or a related discipline.

- Experience within home services, trades, energy, electrification, EV, solar, membership, insurance or consumer services will be highly regarded.

We offer

- Opportunities to work on innovative growth areas including electrification and home services.

- Discounts and benefits across selected RACV products and services.

- A collaborative and inclusive culture where your ideas and expertise are valued.

- Career development opportunities within one of Australia's most recognised member organisations.

- A flexible hybrid working model.

Our difference

At RACV, we believe diversity and inclusion are essential to our continued success. We want our people to feel welcomed, supported and valued for who they are and what they bring. If you require any reasonable adjustments during the recruitment process or in the role, please let our Talent Acquisition team know.

Application process

Applicants will be required to provide evidence of their eligibility to work in Australia and consent to a criminal record check.

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