About this role
Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
Note: Main requirement to be considered for this program is to be enrolled in your studies throughout the tenure of this program.
The Team and Role:
As the UK&I Gaming Creator Marketing Specialist you are responsible for handling all creator marketing related matters end-to-end, including: campaigns planning, outreach, contracting, briefing, executing campaigns, reporting and nurturing direct relationships with the local creators.
Your Contribution:
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you’ll need for success at Logitech.
In this role you will:
- Own the roster of Logitech G paid and unpaid gaming creators in the UK & IE market. Maintain a transparent overview of everything related to creators management and report on the KPIs achievement.
- Work with local and regional teams to identify and recruit more influencers and/or brand ambassadors for our influencer program, expanding a positive, engaged, inclusive, and diverse influencer team across their country. Build strong and lasting relationships between the creators and the brand to make Logitech G the brand of choice for them.
- Negotiate cost-efficient deals with creators and deliver performance on the key metrics against the KPIs set in the Guidance from UK & IE Category & Marketing Manager and EU Creators Marketing Manager.
- Proactively drive product seeding for Community promotions, events, Influencers for brand awareness and/or reviews in the designated local market with alignment with the regional team.
- Seek, create, develop, and maintain community focused relationships with relevant local brand ambassadors for content websites and platforms such as, but not limited to: Youtube, Twitter, Twitch, Facebook, Instagram, and other content platforms relevant to local gaming communities.
- Maintain and support day-to-day needs and requests from our influencers to ensure that they: have regular and open communication with the brand; are informed on product details, specs, or other needs for information; receive initial, replacement, NPI, or community prizing as requested and that these requests are evaluated and fulfilled in a timely manner.
- Monitor regular content produced by approved influencers, provide feedback on branded content, and provide a monthly recap of current highlights and lowlights to the relevant local team, but also to regional and global teams.
- Collaborate with local and regional teams and appointed local social media agency to create locally relevant content plans across Logitech G social media channels to improve consumer engagement
- plan around approved and supported events, trade-shows, and tournaments that we participate indirectly or through partners.
- ensure that all influencer-related activations are well covered on local social media
- Represent Logitech G brand as a local contact at tradeshows and events. Assisting staff with local activations and interacting with the gaming community in-person where our brand is represented.
- Oversee a photographer/videographer to take content (photos/videos) to build social exposure, ensuring we are creating content to promote awareness of our participation.
- Report new trends, assessing, and advising of local influencer activities and opportunities to be involved in the local markets.
- Build and maintain relationships with local gaming communities to drive Logitech G brand presence in line with Logitech's strategy, including but not limited to seeding and sponsoring programs.
- Monitor and report competitor activity related to community and influencer marketing.
Key Qualifications & Preferred Qualifications:
For consideration, you must bring the following minimum skills and experiences to our team:
- Minimum 3 years of experience in Creator Marketing, Talent Management, a Talent Agency, or Content Creation.
- Strong understanding of social media platforms, creator ecosystems, and online communities.
- Proven ability to identify, recruit, and manage creators while building long-term relationships.
- Strong analytical skills with experience in campaign reporting, performance analysis, and handling large datasets to derive actionable insights.
- Hands-on content creation skills, including photography, video editing on mobile and desktop, and proficiency with creative tools such as Canva, Adobe Photoshop, Adobe Premiere Pro, and Final Cut Pro.
#LI-YS1
Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.