Social Media Expert

Social Media Expert
         
TASKS AND RESPONSIBILITIES

- Develop, curate, and publish platform-native content, including copy, images, graphics, and videos.
- Support social media account launches and maintain accurate, up-to-date social profile information aligned with brand guidelines.
- Maintain monthly and quarterly content calendars, coordinate publishing schedules with brand teams and creative agencies, and optimize content formats, cadence, and performance across social media platforms.
- Manage daily community engagement by responding to comments, direct messages, and mentions.
- Monitor conversations, maintain brand reputation, and escalate sensitive topics according to established protocols.
- Collaborate with Brand Marketing, Medical/Regulatory, Creative, and Media Activation teams to ensure content compliance.
- Monitor social media performance, track KPIs, prepare monthly reports, and provide data-driven insights and recommendations.
- Support small paid social initiatives and performance optimization.

WHO YOU ARE

- Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, Digital Marketing, or a related field.
- At least 3 years of experience managing brand social media channels, preferably with an organic-first approach.
- Proven experience developing and publishing social media content, supported by a portfolio of previous work.
- Working knowledge of paid social media initiatives, including boosting, test budgets, audience selection, and basic optimization.
- Proficiency in social media scheduling, monitoring, and analytics tools, such as Sprinklr, Brandwatch, Talkwalker, Sprout Social, or Meltwater.
- Basic knowledge of Google Analytics 4 (GA4), UTM tracking, and social media performance metrics.
- Experience in regulated industries, particularly pharmaceuticals or healthcare, is an advantage.
- Familiarity with promotional review and medical/legal/regulatory (PRT/MLR) workflows is desirable.
- Strong written communication, content creation, analytical thinking, and attention to detail.
- Ability to collaborate with cross-functional teams, manage competing priorities, and make data-driven recommendations.
- Advanced English proficiency in reading and writing, with a high level of spoken English.

At Bayer we believe in diversity, equity and inclusion. We aim to create an environment in which everybody can feel authentic, respected and equally valued. Every day we strive to reflect our values through our unique capabilities, self-experiences, and aspirations. We intentionally seek diversity, to enable our people to bring their fullest potential out and encourage others to likewise do so. Our company wins when we leverage our capabilities to lead the cultural transformation in our business, positively impacting society.

Candidates who meet the requirements based on the job profile will be considered for employment regardless of physical disability, race, color, religion, sex, age, sexual orientation, gender identity and will not be at a disadvantage if unemployed.

Application Period: 10/09/2026 - 10/23/2026 Reference Code: 891355     Division: Enabling Functions   Location: Costa Rica : Heredia : Heredia     Functional Area: Marketing   Work Time: Full Time   Employment Type: Regular            Contact Us   Address     Heredia, Costa Rica