Product Manager, Growth Platforms

Meta Product Managers work with cross-functional teams of engineers, designers, data scientists and researchers to build products. We are looking for Product Managers who value moving quickly and lead AI-native product development at scale.

Growth Platforms is part of the Central Growth org and owns the top of funnel for Meta’s main apps. We're the front door to Facebook, Instagram, and Threads for over a billion people a month - the ones who find us through Google Search, see an ad, or land on a logged-out page before they've ever created an account. We run multiple connected systems: SEO, performance marketing technology, user routing, web experiences. As a PM here, you own one of those systems end to end: you set the strategy, work daily with a cross-functional team of engineers and data scientists, and drive decisions that show up in company-level growth numbers.

Responsibilities

Be responsible for leading and driving a complex product area; defining success, prioritizing problems and identifying the best strategies, considering wider organizational and company context
Adapt and adjust your strategies to reflect learnings and changes in context
Identify and drive consensus for how to prioritize and realize the most significant opportunities in your product area
Identify when to stop as well as when to start investment
Critically evaluate when AI is (and isn't) the optimal solution, with sophisticated articulation of tradeoffs, risks, and second-order effects
Translate AI capabilities into compelling product visions that create differentiated value
Develop and champion AI-native strategies including comprehensive evals and data strategies that enable continuous improvement
Work with a cross-functional team to define a product vision, develop a roadmap and drive progress against goals and milestones and resolve challenges and blockers, whilst improving team health and up-leveling the effectiveness of the team
Actively identify opportunities and resolve dependencies by creating shared strategies across teams in adjacent product areas
Reimagine workflows, responsibly using AI tools to dramatically increase team velocity and capability
Foster a culture of rapid experimentation and learning across the organization
Scale AI best practices (including responsible AI use), workflows, and artifacts across product teams so the org's capability compounds over time
Support the growth of other PMs and cross-functional team members by providing mentorship and coaching on AI-native practices
Influence strategy and progress across partner functions, enhancing collaboration and resolving divergent goals
Orchestrate complex execution across multiple workstreams by combining AI automation with strategic human oversight—using AI to reduce toil while maintaining high quality and accountability
Communicate product strategy and progress with radical clarity to all stakeholders
Use AI-enabled tools to build products—independently creating tangible artifacts to prototype, validate, or ship
Interpret research and state-of-the-art learnings to design product strategy and apply rigorous logical reasoning
Demonstrate deep understanding of system/architecture trade-offs and how they impact user experience and business outcomes; lead credible technical discussions with engineering partners
Gather and analyze user research and market analysis to inform product decisions and influence the wider product organization
Design sophisticated experiments and interpret results (leveraging AI to accelerate analysis) and drive concrete product decisions
Define and run evaluations to interpret model outputs and adjust execution based on learnings—establishing evaluation as a first-class product practice across teams

Qualifications

Demonstrated proficiency using AI-enabled tools to build product artifacts
Experience integrating a diverse set of requirements from a broad set of users as well as context into a single coherent product strategy
Experience identifying and hiring the right talent to build an AI-capable cross-functional team
8+ years of experience in technology, product development, or a related field, with at least 3 years in Product Management
Experience managing a product through the full product lifecycle
Experience developing and scaling AI-native strategies including evals and data strategies across teams
Extensive understanding in analyzing large scale, complex data sets and making effective decisions based on data
Experience leading and motivating teams and influencing across an organization
Demonstrated experience in communication, bringing extreme clarity to complex and technical messages across all audience levels
Proven experience to drive a step change in the performance of a product and the effectiveness of the team that delivers that product
Experience leading cross-functional product team(s) across a full product line: Crafting product mission and strategy, defining product requirements, coordinating resources from other groups (marketing, legal, etc.), and driving the team to achieve key milestones and goals
Bachelor's degree (or relevant degree equivalent): STEM subject ideal but not essential (Computer Science, Engineering, Information Systems, Analytics, Mathematics, Physics, Applied Sciences) Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)