About this role
Job Description:
For Champion Petfoods EC all-channel Trade marketing management
1) Lead cross function team (sales/ MKT/Supply Chain/Finance) to enable key business cycles
- Coordinate sales team business plan and review, set key KPI and checking trace
- Bridge MKT and sales team to facilitate an integrated business campaign on channels.
- Coordinate with finance team to manager an efficient value chain by channels
2) Channel portfolio matrix and priorities setting with key MKT and sales Pillars
- leverage MKT strategy and channel strategy to develop channelized portfolio matrix
- Coordinate NPD launch plan and performance tracking
3) Promotion mechanism design and performance tracking to improve promotion efficiency and effectiveness
- Design promotion price guidance and execution tracking
- GWP design and management
4) Sample management
- Sample FCST and allocation
- Sample mechanism design and ROI check
5) ANP management
6) Perfect store (Offline/Online)
Requirements:
- At least 8 years' experience
- EC Trade Marketing experience is fundamental.
- EC sales experience is a plus
- Strong communication and manage complexity ability
- Basic financial knowledge and experience in target allocation, budget management, contract and rebate management
- Fluent oral English is must