About this role
Job Designation: Marketing Executive
Job Summary:
NMIMS is looking for a data-driven Performance Marketing Executive to run Google/Meta campaigns, drive lead generation, manage affiliate and influencer partnerships, and coordinate with performance and creative agencies for program admissions.
Designation
Marketing Executive
Department
Marketing & PR
Location
Mumbai
Reporting to
Director Marketing
Key Responsibilities
- Paid Media: Plan and optimize Google Ads (Search, Display, YouTube, PMax) and Meta Ads campaigns; manage budgets, bidding, targeting, and A/B testing to hit CPL/CPA targets.
- Analytics & Reporting: Track key metrics (CPL, CPA, CTR, ROAS); build dashboards (GA, SFDC, Microsoft Clarity); turn data into optimization actions.
- Lead Generation: Own the funnel from click to CRM handoff; work with admissions team to improve lead quality and conversion.
- Affiliate Partnerships: Manage affiliate/referral partners, monitor lead quality and payouts, onboard new partners.
- Influencer Marketing: Identify and manage influencer collaborations (education influencers, alumni advocates); track reach, engagement, and conversions.
- Agency Coordination: Be the point of contact for performance and creative agencies — brief campaigns, review creatives, ensure timely delivery .
Educational Qualifications
- Bachelor’s or Master’s degree in Marketing, Communications, or related field.
Professional Experience
- Minimum 2 years of hands-on experience in performance marketing, preferably in the education sector, EdTech, or a high-volume lead-gen industry.
Skills and Competencies
- Proven expertise in Google Ads and Meta Ads Manager (certifications a plus).
- Strong analytical skills with proficiency in Google Analytics, Excel/Google Sheets, and reporting/dashboard tools.
- Working knowledge of CRM/marketing automation tools (e.g., Salesforce)
- Experience managing affiliate marketing programs and partnerships.
- Familiarity with influencer marketing platforms and campaign management.
- Basic understanding of SEO and landing page optimization principles.
- Excellent stakeholder management skills — comfortable coordinating with multiple agencies and internal teams simultaneously.
- Strong communication skills, both written and verbal.
- Ability to manage multiple campaigns/priorities in a fast-paced environment.